Website Content Writing: Using the right words to sell services, products, and ideas
The content on your website should be written to inspire the desired call to action that you wish the viewer to take after reading that website content.
Depending on the page, the website and the location of the content, the website content writing will vary in style and verbage. Engaging copy is essential to your website. In this super-competitive environment, you need visitors to convert to customers quickly and easily. People search the Internet for things they need and to have their questions answered.
There are essentially two different types of website content. Sales copy and educational content. Here is our thoughts on both of these types of website content writing.
Direct Response Website Content Writing: Copy That Turns Visitors Into Customers!
Is your web site on a road to nowhere? Or worse—getting tons of traffic, that never results in a sale, qualified lead or phone call?
You need a great web site content that generates profit—a site with custom written web content that grabs attention and persuades viewers to take specific actions.
Our group of smart, committed direct response sale copy web content writers can help you begin to get the desired action out of your website’s visitors.
Our team of dynamic team of professional writers and search engine optimization can craft original, creative, persuasive website content that:
- Persuades site visitors to take specific actions—such as call you
- Communicates clear, powerful messages to your clients and prospects
- Makes it easy for prospects to find your site in search engines
- Create website content that grabs attention, is unique and effective
Let our creative copy writing team take your website to that engaging level where commerce meets emotion. Call us today at 713-256-6120 or fill out our contact form below.
Informational Website Content Writing: Answering Your Customers Questions On There Terms
Many searches on the internet result to answer someone’s question about a topic. Chances are EVERYDAY, potential customers are searching for your services and you are missing the potential sale. The good new is, we can help!
Our 6 Step Website Content Writing Process
Step 1 It’s All About The Research
How can you write effective content if you don’t know what your audience wants to know? We research your industry to find the search terms and commonly asked questions that your potential customers look for related to your goods and services. We educate you on tools to use and research methods to find the questions you need to provide answers to that lead to increased sales and higher conversion rates.
Step 2 Who Will Write & How To Write Website Content
Any marketing campaign needs a plan of action. Many times, the mistake is not made in the campaign itself, but in the lack of planning of its execution. We will assist you in sourcing the right resources to effectively maintain your website content writing campaign to ensure the success of your efforts. These resources may be internally or they may require filling the need outside your company.
Step 3 When Will the Website Content Writing Be Done
Now that we know what to write, and we have who is going to write it, we need to plan on when it will be done. You can’t just assign the project or throw money as the campaign and expect it to be successful . We help you develop a content production and distribution process calendar to map out your plan of action on creating content in a productive and effective manner. We will plan out your calendar for the next calendar year so that all you have to do is work the plan.
Step 4 Content Distribution Methods
Creating content is great, but if you don’t have a plan on getting that content in front of prospects that want to read it, it is worthless. We identify the methods of distribution that will reach the maximum amount of potential customers as possible. We will make suggestion about the type of content to be created. It may be written, photos, audio or video. We will identify the appropriate channels in which to distribute the content and provide best practices with each marketing channel.
Step 5 Produce Content & Consulting
Nobody knows your business better than you do. So we can teach you the process, but you are the one that will need to take over the process and engage your customers on topics where you are the expert. We coach you on producing engaging content, creative best practices, and school you on search engine optimization.
Step 6 Measure & Re-Deploy
Any marketing effort is not worth doing if it cannot be measured. We establish the appropriate analytic tools to measure the effectiveness of your website content writing efforts. We identify successful content and that content which can be improved. We will work together with you to re-deploy your efforts, improve your technique and identify the necessary changes to increase your conversion rate with your website content writing.