What is Web Analytics?
If you can’t measure the results of your marketing efforts, then it is not worth executing! With that being said, it is best to completely understand the best tools available for measuring your website traffic, user behavior, and monitor emerging trends.
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic, but can be used as a tool for business research and market research. After implementing SEO techniques and practices, website analytics show you what exactly is going on with web traffic and areas that need improving. Overall, web site analytics is a tool that helps websites and businesses handle the dynamic nature of online success.
Understanding Website Analytics (SEM)
A website can have everything optimized for users and search engines, but even after applying those resources it is not enough. Websites need consistent optimization. This is where website analytics steps in. Once a website has been optimized and published, users will come and go from the website and pagerank and traffic will vary. Website analytics essentially collects data and analyzes it. The collected and analyzed data will show you where the website needs to be tweaked and changed for the better. The internet is always in constant flux and website analytics is perhaps one of the most important practices to implement.
Website Analytics Best Practices
- Augment collected data with other sources such as email response rate and sales and lead information
- Utilize user performance data such as heat mapping or other custom metrics as needed.
- Use page pagging or logfile analysis depending on which would benefit you more.
- Synthesize hybrid analytics methods to produce results that are more accurate.
- Implement Click Analytics to see where, physically, the website needs improving.
Google Analytics – Great Solution For All of Your Website Analytics Needs
Google Analytics is a free, web hosted analytics tool that provides statistics on website traffic and user behavior on your website. Implementing Google Analytics on your website makes your online investment more accountable, provide maximum conversion potential, and provide in depth statical information on user behavior and demographics. Implementing Google Analytics provides custom reporting on your SEO efforts, pay per click, and search trend traffic.
Google Analytics Provides The Following:
Visitors: Who are they, how much information did they view, where are they from, how many new visitors vs. returning visitors, internal search engine within your website
Traffic Sources: what sites are sending you the most traffic, what keywords were used to get to your website
Content: Which pages are viewed the most, what is your highest exit page, what is your top entry page
Goals: how many visitors performed the actions you wanted them to take, how many people added product to shopping carts, how many people clicked “sign up here”,
Advanced Website Analytics Tools:
- A/B Testing
- Monitor Marketing Initiatives
- Monetize Marketing Efforts
So now that you realize you need website analytics, now what?
This is the abridged version of website analytics, the benefits of Google Analytics and how they can enhance you internet marketing efforts. To fully understand the benefits and features of how an indepth website analytics program can take your online efforts to the next level schedule a complimentary evaluation.