Putting Your Social Media Marketing Efforts To Work For You
Your website should work like a well oiled machine in that each marketing channel should compliment and accent the other. Natural search affects social, which affects email marketing, which affects analytics, with affects paid search which makes it way back to affecting natural search results.
With that being said, it is imperative that each of your internet marketing initiatives work together like a well oiled machine, each one complementing the other to increase traffic, turning browsers into buyers, and creating a loyal internet community for your company. The question we offer hear is, “How do we make sense of all of it?” Our answer is to optimize your social media marketing efforts.
What is Social Media Optimization?
Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Is Your Website Social Media Optimized?
Here is a brief checklist that you can review to ensure that your site is social media optimized. Some of these items are easy to implement, while others require more in depth knowledge of internet marketing. We are here to help, so feel free to contact us with questions, or assistance with your social media optimization campaigns.
Social Media Optimization Checklist
Develop a SMO Strategy: Define your objectives. Set Goals. Work the plan, and and plan to work.
Make SMO A Part of Your Marketing System: SMO strategies should become part of your company’s marketing practices. Create a system for content creation, distribution, and engagement.
Increase Your Sites Linkability : Create relevant and engagin content that readers will wan to link to.
Make Tagging & Bookmarking Easy: Add ReTweet buttons, StumbleUpon, Delicious and other bookmarking sites.
Reward Inbound Links: Encourage linking to your site by publishing the newest sites that link to you providing exposure to the inbound website link.
Produce Content With Legs: Creating content with portable PDFs, video files, audio and images provide easy sharing of your content by its readers.
Encourage Co-Creation: Syndicating your content through RSS makes it easy for others to co-create your content that can drive traffic to your content.
Be A Resource To Your Viewers: When appropriate, add outbound links to resources that can assist your reader withe their goals and needs. Becoming a thought leader and education source will promotoe linking and tagging.
Participate & Engage: Join in the conversation. Social Media is a two way conversation. Engage your readers, reply to questions promptly, and keep the converstaion going.
Define Your Target Audience: How can you market, if you don’t know who you are marketing too. Establish your audience, set parameters to reach them, set goals, measure, and the repeat!
Create CONSISTENT Content: So many companies are inconsistent with their content creation and distribution. Create a schedule and stick to it!
Be Humble: The best teacher knows that there is always something more to learn. There is always a newer, better, quicker, more efficient way to do things. Be open to new ideas from readers, and be appreciative of feedback, Good or Bad!
Stay Fresh: Social Media changes so rapidly, it is difficult to keep up. Stay up on new tools, products, and challenges in the social channels.
Where Do You Go From Here?
As social media marketing gains popularity on a daily basis, it become imperative that internet marketing professionals and business engagning in social media marketing must understand this truly dynamic marketing channel. Truly the only way to accomplish this feat is to become involved in social media marketing yourself.