Content Management Systems (CMS)

Search engines care about the relevance, recency and uniqueness of your Internet content. Content development and management strategies  include how you develop the content, the forms in which your content is consumed, the tool you use in the creation process, and how you manage & measure your efforts. Content can be via text, photos, videos, forums, blog posts, presentations, downloadable documents, email newsletters, polls, surveys, articles and more. A good place to start is understanding the types of content you wish to offer.

Internet Content Types & Tools

There are numerous types of content to offer.  Blogging is a special means to publish pages (which are actually called “posts”) of content which are optimized for search engine indexing as well as end user searching. Forums (formerly “electronic bulletin boards”) allow visitors to publish their thoughts in a manner in which others can view these comments and provide feedback of their own. Often forums are also “turned on” to blog posts so that readers can also interact. Similar to forums, polls and surveys are becoming increasingly attractive as “sticky content” … content which keeps visitors entertained, engaged, and on your site longer.

Email Marketing is the outbound effort of publishing and delivering an electronic newsletter via email which the ability to measure the response of your target audience. A companion activity to email marketing is Event Marketing, which which allows you to promote events to individuals, providing them efficient tools to respond and gather more information regarding your event, while also giving you the analytic tools to monitor and manage those who RSVP.

Photos and videos are now some of the most important means of content to convey your message and improve your search engine rankings. Photo sharing services (such as Yahoo Flickr and Google Picasa) as well as video sharing services (such as Vimeo, Google Video, and Google YouTube) allow viewers to not only watch, but also share your content with others (if you wish). The same is happening with documents and presentations (via services such as Google Docs and SlideShare).

Technical writing service of content creation while utilizing keyword research and SEO techniques in order for articles and other text content to rank as high as possible in search engines. Public Relations 2.0 now uses online press releases as content that are search engine optimized with related photos and videos.

Content Management Services

Forward Marketing provides content management service  for all types of companies. If you have further questions, please use their Contact Us page or call at 713-449-2000.