Logo Design

With the Internet becoming a dominant aspect of marketing activities, a logo must now function in many different capacities. Rather than “a logo”, a company’s “logo portfolio” must include various combinations of formats, orientations, versions, treatments and resolutions.

Formats – All logos should be 600 DPI in both the CMYK format for high quality print or video usage as well as the RGB format from which to produce your web images.

Orientations – You will find need of both landscape (horizontal) as well as portrait (vertical or square) variations of any logo versions. The dimensions of these images should be based on the industry standardized Internet size dimensions. It is recommended that all images be 600 pixels tall, with square images as 600 x 600 and landscape images at 1,700 x 600 so that they can also reduce down perfectly to the 88 x 31 micro-button.

Resolution – It is recommended that you have all your logos produced at 600 dpi so that any artwork can work in even the most demanding of uses.

Versions – Versions of your logos should exist including just the logo, logo with slogan, logo with URL, “partner” or “event” versions of the logo, flush left for website headers, centered for letterhead, an icon, a favicon for your website’s bookmark symbol, and more.

Treatments – It is recommended that you have both 2D and 3D treatments of your logo, especially with the emergence and search engine rank benefits of video for websites.

Adobe Flash Animation Design Services

Adobe Flash is a technology used to add animation, video and interactivity to both web pages and mobile applications (i.e., “Rich Internet Applications ” or “RIAs”). Flash is part of the Adobe Creative Suite of tools for creative and graphical designers. IT uses vector and raster graphics to provide animation of images, pictures, text with support for both audio and video. Computers and mobile devices that support the free Adobe Flash Player technology include most web browsers and mobile devices.

Graphic Design Services

Forward Marketing provides Graphic Design services  for all types of companies . If you have further questions, please use their Contact Us page or call at 713-449-2000.