Search Engine Optimization (SEO): Customized SEO For Your Business
Your prospective customers use the internet to find local businesses and services they are interested in buying. Over 90 percent of searches, end on the first page. If you are not on the first page of a search engine ranking, you simply DO NOT EXIST!
It was once said that the best place to hide a dead body was on the second page of Google’s search results. Although that is meant as a joke, it could never be more true. Simply put, if you are not on the first page of Google, you are not going to be seen by potential customers.
Search Engine Optimization (SEO), is the process of improving the way your website ranks for specific keyword in organic search results in search engines. Successful SEO is a specialized skill requiring creativity, study, and consistent practice. Staying up to date with the latest trends in SEO is also crucial at becoming a success.
Why Is SEO Ranking So Important?
Internet searchers assume that the site with the highest organic placement is most relevant choice. This assumption creates a competitive advantage to those top search results.Here are a few additional search engine optimization statistics:
80% of internet users click on organic listings. (20% click on PPC links)
65% of internet users click on a first page, highly placed listing.
70% of page one clicks go to the top three organic placements.
90% of internet users do not look beyond the third page.
Better SEO Ranking Means New Customers!
With the above statistics being true, ranking high in search engine results is a CRUCIAL step in acquiring new customers. The true benefit of search engine optimization is being found by prospective customers searching for your product or service that have never been to your site before. Organic search engine optimization can improve your organic SEO ranking making your business among the first to be found by new potential customers searching online. Improving organic ranking delivers new customers!
Search Engine Optimization Internet Traffic Sources
Website traffic sources include organic ranking, local search listings, ppc advertising, creative online advertising, and how well your company is known. Direct Traffic is almost always an existing customer, a referred customer, or someone who has been influenced by advertising. Referring Sites are third party sites where your business is listed or advertises, and provides a link to your website. Search Engines provide traffic organic ranking and PPC advertising on major search engine such as Google, Yahoo or Bing, or lower tier search engines and portals. It is very important to make certain that your business is found in as many places as possible, however organic SEO and local SEO will provide the greatest internet marketing ROI.
Search Engine Optimization (SEO) – You Can’t Do It Just Once
Ranking for targeted keywords on the major search engines like Google, Bing, and Yahoo is not an easy task. Gaining search engine optimization results that are on the first page of popular search engines is an even more daunting task. What most people do not realize is that SEO is not just something that is done one time. You must be active and consistent in your search engine optimization efforts, continually tweaking your web site content and measuring it’s effectiveness.
Components of a solid search engine optimization campaign include set marketing goals, review your website and existing initiatives, keyword research and analysis, competitor analysis, content writing, on-site optimization, SEO copywriting, web design architecture, strategic link analysis and link building, social media optimization and branding, pay per click, website analytics and search engine ranking and monitoring.
Search Engine Optimization – It Takes Time To Rank High
As you can see this is an in depth campaign that takes constant changes and continued education in the latest method of search engine optimization. Many companies know that they need to have an active SEO program, but have no clue where to even begin. To complicate matters, there are numerous internet marketing companies out there offering SEO services that do not deliver anything more than a monthly invoice.
Once you commit to a search engine optimization campaign, you must be willing to commit the effort and resources to do it correctly. Search engine optimization is time consuming, and take a lot of effort and analysis. So whether you decide to do it yourself, or you hire a company to do it, you must be knowledgeable of the process so that you can measure the effectiveness of the campaign, and audit the efforts and effectiveness of others.
Search Engine Optimization is important to your business, Now What?
You now realize that Search engine optimization (SEO) is a vital step in your internet marketing efforts. You know that if Search engine optimization (SEO) is done right, your site can be at the top of search engines that will lead to more customers. So what is it that we can do for you to help in your Search engine optimization (SEO) efforts?
First, we believe that before you start any marketing campaign, you must do adequate research to make sure that your marketing efforts are worthwhile. This include a keyword research phase, website audit phase, competitive analysis, and a marketing trends analysis. I am sure you would agree that understanding your market is an important first step in creating a successful marketing plan. Secondly, we implement a Search engine optimization (SEO) plan for existing content, all ongoing and future marketing efforts, and create a content production process that centers around Search engine optimization (SEO). Implementing our research is the process that will take you to the top of search engines. Thirdly, we measure our Search engine optimization (SEO) efforts. We believe that any marketing campaign is not worth doing, if you cannot adequately measure your results.
Search Engine Optimization (SEO) – Do It Now!
What are you waiting for? Give us a call today and let’s start your new Search engine optimization (SEO) campaign and get your journey to the top of search engines TODAY!
We can either create a Search engine optimization (SEO) campaign for your company.
We can audit your existing Search engine optimization (SEO) company to make sure they are doing the right thing.
We can teach your team Search engine optimization (SEO) best practices so that you can take control of your Search engine optimization (SEO) destiny.
For more information about how we can help you with your SEO efforts, give us a call today at 713-256-6120, or fill out the form below and we will be in contact immediately.