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Website Analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic, but can be used as a tool for business research and market research. After implementing SEO techniques and practices, website analytics show you what exactly is going on with web traffic and areas that need improving. Overall, web site analytics is a tool that helps websites and businesses handle the dynamic nature of online success.

Understanding Website Analytics (SEM)

A website can have everything optimized for users and search engines, but even after applying those resources it is not enough. Websites need consistent optimization. This is where website analytics steps in. Once a website has been optimized and published, users will come and go from the website and pagerank and traffic will vary. Website analytics essentially collects data and analyzes it. The collected and analyzed data will show you where the website needs to be tweaked and changed for the better. The internet is always in constant flux and website analytics is perhaps one of the most important practices to implement.

Website Analytics Best Practices

  • Augment collected data with other sources such as email response rate and sales and lead information
  • Utilize user performance data such as heat mapping or other custom metrics as needed.
  • Use page pagging or logfile analysis depending on which would benefit you more.
  • Synthesize hybrid analytics methods to produce results that are more accurate.
  • Implement Click Analytics to see where, physically, the website needs improving.

Web Analytics Resources

Tweets About Website Analytics


Featured Blog Posts on Website Analytics

  • Come see me at VanUE on October 27th!
    On October 27th I will be giving a talk on user experience and web analytics at Vancouver User Experience (VanUE) at Vancouver Film School. Titled ‘Numbers Are Our Friends: Making the Case for Web Analytics’, the talk is geared more towards designers new to the web and search analytics space and aims to show how [...]
  • ‘Numbers Are Our Friends’ at IA Summit ’11
    We’ll be posting some of the great analytics-focused talks that were given at this year’s IA Summit over the coming weeks, but as a start here are the slides from the talk I did with Julie Strothman, ‘Numbers Are Our Friends’. Thank you so much to all who attended and who have provided excellent feedback. [...]
  • UX Analytics at IA Summit 2011
    We’re down to the wire! Our final preparations are now underway for the 2011 Information Architecture Summit in beautiful Denver, Colorado. This year’s Summit seems to have a decidedly ‘quantitative’ slant, with numerous keynotes and talks focusing on data and numbers and their value to the UX community. New York Times columnist, blogger and number [...]
  • Hot Hashtag: #measure
    Want a quick entrée into the world of web analytics on Twitter? Check out the #measure hashtag. It’s not only a great way to find useful Tweets and feeds from the various web analytics vendors, providers and consultancies, it’s also a great way to ask for help. The web analytics community is vast and I’ve always received [...]
  • Check us out on ‘Radio Johnny’!
    Recently Aaron and I had an opportunity to speak with Jeff Parks over at Radio Johnny, Johnny Holland Magazine‘s excellent interaction design podcast. We had a lot of fun discussing why web analytics is a valuable tool for UX designers and information architects and referenced several great presentations and resources that had impacts on our [...]

News on Website Analytics

  • Aha! Software, a Predictive Business Analytics Company, Names New Chief Executive – Sacramento Bee
    Aha! Software, a Predictive Business Analytics Company, Names New Chief ExecutiveSacramento BeeSoftware, a predictive business analytics and cloud computing company, has named Greg Conley as its chief executive officer. Greg succeeds current CEO and co-founder Mark Teflian. Mark will continue as chairman of Aha! and as chief strategy officer …and more »
  • IBM QRadar Security Analytics Platform Offers X-Force Integration – eWeek
    ComputingIBM QRadar Security Analytics Platform Offers X-Force IntegrationeWeekThis is Big Blue's first security intelligence and analytics platform since the acquisition of Q1 Labs last year. IBM is rolling out a new security platform based on the technology from last year's Q1 Labs acquisition. This new security offering looks …IBM Advances Security Intelligence to Help Organizations Combat Increasing ThreatsMarketWatch (press release)IBM integrates threat data with security analytics dashboardV3.co.ukIBM releases update to security analytics productComputingDatacenterDynamicsall 34 news articles »
  • Investor Analytics Posts 50% Growth in 2011 – Assets Under Analysis Rise to … – MarketWatch (press release)
    Investor Analytics Posts 50% Growth in 2011 – Assets Under Analysis Rise to …MarketWatch (press release)22, 2012 /PRNewswire via COMTEX/ — Investor Analytics LLC (IA), a global leader in risk analysis and risk management solutions, today announces that revenue for the Company rose 50% in 2011 and that Assets under Analysis have surpassed USD 340 billion …and more »
  • Oniqua MRO Analytics to Lead Full-Day Workshop at Maintenance and Reliability … – MarketWatch (press release)
    Oniqua MRO Analytics to Lead Full-Day Workshop at Maintenance and Reliability …MarketWatch (press release)22, 2012 /PRNewswire via COMTEX/ — Oniqua MRO Analytics ( www.oniqua.com ), the leading provider of MRO analytics solutions for asset-intensive organizations, today announced that Steve Pak, senior consultant with Oniqua, will lead a full day workshop …and more »
  • Lavastorm Analytics and PwC Russia Host Live Webinar on Transforming Internal … – MarketWatch (press release)
    Lavastorm Analytics and PwC Russia Host Live Webinar on Transforming Internal …MarketWatch (press release)BOSTON, Feb 22, 2012 (BUSINESS WIRE) — Lavastorm Analytics, a global business performance analytics company, and PricewaterhouseCoopers Russia (PwC), a provider of audit and assurance, tax, and advisory services, will jointly host a webinar on using …and more »

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