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Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. For any website or business to be successful, they must be able to create and maintain a strong web presence. SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Narrowing Down SEO (SEM)

Search Engine Optimization works deep down into the websites core. H1 and H2 headers, meta tags, and meta descriptions are all examples of search engine optimization. In many cases, certain goals are ideal, but rarely achievable. However, with SEO, this is not the case. Ideally, every bit and line of code for your website needs to b e optimized in every possible way for search engines. A long and arduous task, but most definitely achievable. Once all the website codes and meta information is optimized, the road to search engine is much easier and the success of the website is resting upon a solid and optimized foundation.

Search Engine Optimization Best Practices

  • Accurately describe the page’s content that effectively communicates the topic of the page’s content.
  • Create unique title tags for each page. This helps search engines know the page is distinct from the others on your site.
  • Use brief, but descriptive titles. If the title is too long, only a part of it will be displayed in search engine results.
  • Utilize the “description” meta tag. Search engines will display a snippet of all the websites they list. Sometimes search engines will use the description meta tag as a snippet, so use it to your advantage.
  • Accurately summarize the page’s content.
  • Use words in URLs that are relevant to your site’s content and structure which makes it friendlier for visitors navigating your site.

SEO Resources

Tweets About Search Engine Optimization


Featured Blog Posts on Search Engine Optimization

  • Why Should You Organize Your Blog Commenting?
    Blog commenting is in incredibly useful form of link building for multiple reasons. Not only is a great way to get a valuable inbound link, it can also help build your online brand, improve your reputation as an industry expert, is the first step in developing a blogger outreach program and much more. However, just [...]
  • The SEO Importance of Original Content
    In light of last’s month post outing now infamous (and new Internet meme) Ocean Marketing for plagiarizing from this very blog, I thought it was important to stress the importance of original content, which is imperative for online marketing success. Not only the foundation of good SEO, content also feeds your social media marketing campaign, [...]
  • 3 Ways B2B Companies Can Leverage Social Media
    Social media is not just for B2C companies! In fact, some studies have shown that B2B companies are seeing better results with social media marketing than many B2C brands are. Here are three ways B2B companies can better leverage the power of social media to help their own bottom lines. Use social media in conjunction [...]
  • Signup Today for the Boston SEO Training Class
    Are you a marketing professional, website developer or designer, or local business owner in the Boston, MA area looking to learn more about SEO? Register today for the Boston SEO class on February 22, 2012 with Nick Stamoulis, President of Boston SEO firm Brick Marketing! This all day SEO workshop will teach you the most [...]
  • Don’t Be Cheap with Your Hosting Company
    I had a client whose site went offline for a few days through no fault of their own. They called me one afternoon in a panic, wanting to know if our developer had taken down their site for some reason. I assured them that my in-house developer would never pull a site down for any [...]

News on Search Engine Optimization

  • Launch Announcement: BtoB Issues 'State of B2B SEO and PPC Practices' Report – MarketWatch (press release)
    Launch Announcement: BtoB Issues 'State of B2B SEO and PPC Practices' ReportMarketWatch (press release)According to BtoB's "Search Marketing: The State of B2B SEO and PPC Practices," three-fourths of marketers say they are at least moderately involved in Search Engine Optimization, to help assure that their landing pages appear high on search query …and more »
  • BloomReach Crunches Big Data To Deliver The Future Of SEO and SEM – TechCrunch
    GigaOmBloomReach Crunches Big Data To Deliver The Future Of SEO and SEMTechCrunchBloomReach is capable of boosting organic search traffic by a whopping 80%, and will flip the search engine optimization and marketing industries upside down. With a huge problem, a team of industry rockstars backed by $16 million from Bain Capital …When the Web Page Comes to YouNew York Times (blog)BloomReach wants to save your site with big dataGigaOmall 16 news articles »
  • 'Ask Suzen' Wants Your Small Business Questions – Patch.com
    PR Web (press release)'Ask Suzen' Wants Your Small Business QuestionsPatch.comWe are constantly being asked questions pertaining to marketing in general, online marketing, Search Engine Optimization (from here on in, SEO), building websites, optimizing websites, creating blogs, search engine marketing, transitioning from off to …IFM's New Website Offers Better Search Engine Optimization Solutions: No Magic …PR Web (press release)all 3 news articles »
  • Expand Your Service Department's Online Exposure – Dealer Marketing Magazine
    Expand Your Service Department's Online ExposureDealer Marketing MagazineWant a quick way to expand your service department's online exposure to your local current and potential customers doing internet searches related to service and repair? Video Search Engine Optimization (SEO) can accomplish this very quickly.and more »
  • Net Savings Link Announces SpyderShare Inc. Contract for Development of Search … – MarketWatch (press release)
    Net Savings Link Announces SpyderShare Inc. Contract for Development of Search …MarketWatch (press release)"After researching and speaking with multiple SEO providers, we felt the crew at SpyderShare was the best fit for our business," said David Saltrelli, CEO. "SpyderShare has been instituted on sites similar to ours and has seen search engine traffic …SOURCE: Net Savings Link, Inc.Marketwire (press release)all 9 news articles »

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