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Local Search

Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Local search sites are primarily supported by advertising from businesses that wish to be prominently featured when users search for specific products and services in specific locations. Local search advertising can be highly effective because it allows ads to be targeted very precisely to the search terms and location provided by the user.

Understanding Local Search

The majority of the internet community uses general search engines such as Google or Yahoo! However, there are plenty of users who also know exactly what they are looking for and utilize local searches. Local search sites enable users to submit very specific searches and in turn gives them results that match. Implementing ads on local search sites can be extremely beneficial because of the high chance of it being relevant to the user. In a sense, method can only ever benefit a site when done correctly.

Local Search Best Practices

  • Take advantage of every local search database you trust and know. There is no reason not to reap benefits wherever possible, especially when the odds are good.
  • Local search databases and engines are extremely specific. Use this function to your advantage to get out some much needed, but also promising advertising.
  • Offline local search methods are declining, but if you have the resources, use offline local search methods as well. A physical presence can be effective in certain circumstances.
  • Ensure that you are using a local search site that is frequently used. Prioritize using well known and trustworthy local search sites..

Landing Pages Resources

Tweets About Local Search


Featured Blog Posts on Local Search

  • Predictions for Local Search in 2012
    Well it is a new year and there have been many posts on what we could expect. What can we expect? Right now I can not say but the way the economy is right now, it is going to take a while for things to turn around.  It has been a tough year or so [...]
  • Loci 2011: Important Trends in local
    A great set of articles were recently published by Mike Blumenthals  over  at Understanding Google Maps & Local Search – Developing Knowledge about Local Search. For the last few years, Mike as asked some of the key players in local search to provide what they thought were the best articles published for the past year.  [...]
  • Some General Marketing Articles
    Found this interesting articles and wanted to share them with you. Link Building Tool Review: SEO Book SEM Has 6X Greater Local Sales Impact Dangers of a Mediocre Website 5 Small Biz Mobile Marketing Strategies for the Holidays 3 Tools To Instantly Boost Your Online Marketing 5 Press Release SEO Posts & 10 Bonus Tips [...]
  • Local Search Information
    Sorry I have been MIA for a while. Dealing with things and working to keep the business alive. It is a tough time for small businesses. Here are some nice articles I have collected over the weeks and want to share with you. How To Use Pinterest For Local SEO 5 Tips For Responding To [...]
  • Some Good Google Places Updates
    Google Places is a very important area for small business to optimize, so when I find some good articles referring to Google Places, I will forward them on. Here a few I have had in my reading list. Google Raises Local Search Stakes With New Places SERP “Yesterday Google formally announced some changes in the [...]

News on Local Search

For More Information on Local Search Services

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