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Landing Pages

A landing page, sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement. In a business, when people visit your website, a landing page will give the viewers exactly what they need to see to stay. It is essentially a page that gets your audience to do what you want.

Understanding Landing Pages

A landing page is not necessarily just a page that looks good with flashy features. It has to be able to provoke action from the user that is browsing your page. Basically, a landing page is the cause whereas the action performed by users and potential customers are the effect. Therefore, a landing page must be relevant to the user. A landing page is what comes up after a user clicks on an advertisement or search engine result link and thus it must be a logical extension of the advertisement or link.

Landing Pages Best Practices

  • There are various types of landing pages ranging from reference landing pages to call to action landing pages. Use the right one to your advantage.
  • When using call to action landing pages, be attractive in your approach, but at the same time realistic. Otherwise, your website may seem too good to be true and disregarded.
  • Landing pages have a specific purpose to fulfill so keep them simple, yet aesthetically pleasing.
  • Ensure that the landing page is easy to navigate. Users will leave in frustration and confusion if the site is too hard to navigate.
  • Having a specific purpose to fulfill, make it known and obvious what exactly that purpose is.
  • Keep landing pages specific, targeted, and relevant.

Landing Pages Resources

Tweets About Landing Pages

Featured Blog Posts on Landing Pages

  • 20 Landing Page Designs Get Picked Apart & Analyzed for Conversion
    I'm not going to give you 20 landing pages that work – although some do – or 20 pages that don’t work – even though some of them do indeed 'suck.' No, I’m going to give you a mix of the good, the bad and the in between.
  • Why Google+ will Kick Facebook’s Ass for Business Marketing
    Google+ users have known for months that this was a better social network for businesses than Facebook, but if you need convincing here's why Google+ rules and why you need to get a Google+ profile fast.
  • The Content Marketing Explosion [Infographic]
    Brands are starting to take full advantage of data visualization such as infographics to leverage their marketing efforts and create a wider reach. Big name companies are staying ahead of the game with content marketing, while startups who are specializing in this area, are getting off to a fast start.
  • 5 Businesses That Used A/B Tests to Lift Conversion Rates by up to 216%
    A/B testing lets Web designers and marketers fine tune an effective landing page. Like a vision test, the changes between two landing page elements can be subtle and barely noticeable to the unassuming eye, but make a big difference to the user and the conversions of a businesses landing page. Check out these 5 case studies…
  • 98 Content Marketing Articles to Make You an Insomniac
    Marketing is now all about building relationships with audiences, building trust to generate leads and engaging in conversations. In a nutshell, old school marketing was a push mechanism. New school marketing will hook your visitors and reel them in. Here are 98 resources to guide your business through the transition:

News on Landing Pages

  • How To Make Your Landing Page Stand Out – Lifehacker Australia
    How To Make Your Landing Page Stand OutLifehacker AustraliaMarc's approach to his landing page is a pretty straightforward design, letting you scroll down the page to find out more. It also features a handy menu to jump around more quickly if desired. Marc explains his process: As my professional landing page, …How to Make Your Personal or Professional Landing Page Stand OutLifehackerall 2 news articles »
  • ASUS Eee Pad Memo 171 Landing Page Goes Live, Still No Word On Availability – Android Police
    ASUS Eee Pad Memo 171 Landing Page Goes Live, Still No Word On AvailabilityAndroid PoliceWhile we patiently wait for more details about the 370T to surface, ASUS has quietly launched the landing page for the 171, showcasing its dual-use nature. Before we go any further, though, here is a quick look at what the 171 has to offer: Notice the …and more »
  • The Official Guide For Your Business To Stand Out On The Web – Forbes
    The Official Guide For Your Business To Stand Out On The WebForbesGeekwhat Design, located in NYC, specializes in high end WordPress customization and Facebook landing pages. With the overabundance of web tools on the Internet, many businesses spend their time trying to capitalize on every web tool known to man.
  • Facebook Ads Have Some Competition From ThingLink [VIDEO] – Mashable
    Facebook Ads Have Some Competition From ThingLink [VIDEO]MashableIggy Pop may not need much help engaging listeners, but he's trying a cool new tactic anyway: an interactive image on his Facebook landing page. The image has embedded links to iTunes and Amazon, so users can click to purchase the singer's music.and more »
  • How Do You Make Your Personal (or Professional) Landing Page Stand Out? – Lifehacker
    How Do You Make Your Personal (or Professional) Landing Page Stand Out?LifehackerWe've highlighted both the best personal landing pages and professional nameplate sites. We've even created our own. Despite all the different options, you have to do a bit of work to set your page apart from all the others.Professional Nameplate SitesLifehacker Australiaall 5 news articles »

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