Directory Submission

A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links. A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. Human-edited directories are often targeted by SEOs on the basis that links from reputable sources will improve rankings in the major search engines. Therefore, directory submission done right can greatly improve website traffic and pagerank.

Using Directory Submission

Many websites may have already been optimized with various tools, but directory submission can take it one step further. A website’s pagerank determines its value in a search engine such as Google as a result of keywords and back links, but directory submission can push pageranking and SEO to new heights. Submitting a website to a human edited directory greatly increases the pagerank of the website and thus gives it the competitive advantage it needs to be at the top.

Directory Submission Best Practices

  • Always check when the directory was registered and what country it is hosted in.
  • Companies and businesses should use directories in the same country they are established in.
  • Before submitting a site to a directory, the directory should be checked to see how many visitors are actually visiting. There is no need submitting a site to a directory
  • Some directories ask for a link exchange before the submitted website will be published. This means posting a link to the directory on the submitted website in exchange for publication. This is typically considered a black hat practice and is looked down upon by search engine
  • Keep track of which directories have been used. Some require an annual payment and if not kept up with, a good listing in a directory may expire.

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