Software for Internet Marketers

Internet marketers can benefit from the right arsenal of desktop software for the wide array of tasks required to plan, pitch, monitor, produce, complete, and measure the effectiveness of a project. We recommend the following software tools.

Business Plans & Marketing Plans

Business Plan Pro has been the #1 bestselling business plan software for ten years straight. Create a business plan today with the world’s most popular business plan software, featuring step-by-step instructions, 500+ sample business plans, and more. This is the perfect tool for both new ventures or start ups as well as for enterprises with new projects.

The new Marketing Plan Pro is simple, practical marketing plan software that makes it easy to plan marketing activities to grow your business. Marketing Plan Pro is the fastest, easiest way to write a marketing plan. Get started on the action phase of your plan in as little as 30 minutes, then add detail as you go.

Search Engine Marketing Software

Web CEO is one of the most complete tools to manage keyword research, link analysis, html code compliance, page code quality, site down time, pay per click advertising campaigns, and more. It also includes one of the best Search Engine Marketing training & certifications programs for someone new to Internet Marketing. Visit the Web CEO software site.

Creative & Graphical Design Software

Adobe Creative Suite (CS) is a collection of graphic design, video editing, and web development applications made by Adobe Systems. Adobe CS5 can be purchased at both retail and educational discounts.

The collection consists of Adobe’s applications (e.g., Photoshop, Acrobat, InDesign), that are based on various technologies (e.g., PostScript, PDF, Flash). The latest version includes the industry tools for photo editing (PhotoShop), vector based imaging (Illustrator), print & electronic document layout (InDesign), PDF file creation & editing (Acrobat), HTML webpage editing (Dreamweaver), video production (Premiere), audio editing (Soundbooth), and graphical animation (Flash).

However, if these tools are too expensive, consider CoffeeCup Software. These crazy guys have put together one of the most impressive portfolios of free and low cost tools for webpage design, image animation, file transfers, file zipping, photo editing, form building, shopping cart creation, sitemap generation, flash menu building, a web calendar, a web video player, a web site color schemer, GIF animation, and more.

They even offer all their great software in convenient and inexpensive bundles: the Web Starer Pack, the Web Design Pack, the E-commerce Pack, the Web Extension Pack, and All the Extras. Visit the Coffeecup Software website for more information on both their free and for sale software.

Web Browsers

There are five primary browsers available for Internet production and consumption. Each of these have their own advantages and disadvantages. These are Google Chrome, Mozilla Firefox, Opera, Microsoft Internet Explorer, and Apple Safari.

We suggest using Google Chrome as your productivity browser for Google services such as Google Apps, Google Docs, Google Sites, Google Gmail, Google AdWords, Google Analytics, Google Webmaster Tools, Google Voice, and other great services. Google Chrome is extremely fast, offers crash protection within each browser tab, and has a number of helpful Google Chrome Extensions from which you can enhance your browser and add to your productivity. It is also the fastest growing browser in terms of both popularity and version advancement. Visit the Google Chrome download page, as well as the Google Chrome Extensions page.

We suggest using Mozilla Firefox as your website production browser. Mozilla Firefox is a free and open source web browser descended from the Mozilla Corporation. A Net Applications statistic puts Firefox at approximately 25% of the recorded usage share of web browsers, making it the second most used browser worldwide after Microsoft’s Internet Explorer. To display web pages, Firefox uses the Gecko layout engine, which implements most current web standards in addition to several features which are intended to anticipate likely additions to the standards.

Latest Firefox features include tabbed browsing, spell checking, incremental find, live bookmarking, a download manager, private browsing, location-aware browsing (also known as “geolocation”) based exclusively on a Google service and an integrated search system that uses Google by default in most localizations. Functions can be added through add-ons, created by third-party developers, of which there is a wide selection, a feature that has attracted many of Firefox’s users. Visit the Firefox browser webpage to download the free browser and the Firefox Add-Ons page to enhance the browser.