Online public relations derives from public relations. Public relations is the actions of a corporation, store, government, person, etc to promote goodwill between itself and the public, community, employees, etc. A few examples of online public relations include leaking a new song, tv show, trailer or music video, phony groups, etc.
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Online Public Relations Blog
- A PR Case Study
The botched roll-out of the Affordable Care Act exchanges has at least one positive. It has become an instant study for PR firms who are using the mess to educate clients and prospects. The administration did nearly everything wrong from beta testing through keeping the boss, Obama, informed. It is understandable how this might have happened given the controversy surrounding the program but it …
- Business Vs. Government
There are usually economic reasons for business and government to get along, but not in this instance. Tech companies are worried that government spying on customers will send them fleeing to other services. It is a legitimate concern. Who wants to know that someone could be looking into everything one does or writes online? It is Big Brother and a dystopia to be feared. The government justif …
- Scale And The Minority
The CEO of Comcast, the cable-content giant, thinks complaints about the company are a matter of scale. With more than a billion consumer transactions a year, a hundredth of a percent of customer fails is still too much. He is right, and his view is instructive to PR practitioners. On the internet, a tiny minority can still project a loud presence and that presence radiating through blogs, foru …
- Breach Of Promise
Detroit’s bankruptcy may result in a breach of promise to present and retired workers. That promise is the retirement package that the city offered for decades. One question left unasked is whether the city should have offered it in the first place. Now, unions have to appeal the court’s decision and hope for the best. Left unsaid is the bargain cities and states made with employees through m …
- Pathetic Attempt At PR?
It is a time-honored tactic that when an institution is under public attack, it provides employees with talking points to spread the “good word” about it. The National Security Agency tried it this past Thanksgiving but not successfully. The talking points quickly leaked to the online world and scathing denunciations followed. The NSA is in a difficult position with invasion of privacy and anod …
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