Content Marketing News

Content Marketing is the creation and distribution of all types of content across the Web. Content marketing is the most important aspect of creating and maintaining your website and brand’s search relevance. On this page, you’ll find the latest information on content marketing from across the web along with videos and information on Google’s Zero Moment of Truth.

“Answering Your Audiences’ Questions” - Google Zero Moment of Truth

Google has released a new modern marketing strategy called Zero Moment of Truth. This is a new initiative by Google to get people and businesses a like to rethink their marketing strategy to include this zero moment of truth, the moment before a purchasing decision when a person makes their first move after reading/hearing/seeing a product or service– you want to be the first source a person reaches out to for a certain product or service. For more information on the Zero moment of Truth, continue reading below.

“Creating Excellent Content” – Coca-Cola Content 2020

Coca-Cola has developed a new marketing strategy that has everything to do with content marketing, calling it Coca-Cola Content 2020.

“All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.”