For More Seminar or Course Information

All our seminarsare free to the public, but require pre-registration due to limited seating. For more information, contact HCC’s M.L. Young at maryl.young@hccs.edu or 713-718-7966. You can also get more information from HCC’s Internet Marketing Certificate program page.

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For More Seminar or Course Information

All our seminarsare free to the public, but require pre-registration due to limited seating. For more information, contact HCC’s M.L. Young at maryl.young@hccs.edu or 713-718-7966. You can also get more information from HCC’s Internet Marketing Certificate program page.

Download & Share This Presentation …

YouTube & Vimeo Presentation by Schipul’s Albert Hughes, III

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The IMTP was designed for employers needing a better way to screen applicants, employees wanting to enhance their value to their organization, and job applicants wanting to stand out in the crowd! Beginning September 2010, HCC will offer a new course every other month. Each coarse will involve numerous local experts covering the best practices, tips, tricks, and tools best suited for each area. To earn the certificate, participants must successfully complete six required courses. Students not pursuing the certificate program are welcome to take as many individual courses as they wish. For more information, visit the IMTP page.

Now the other statement we like to make that “what you say on your site is everything, because no one will link to your site unless it is recent, relevant, and uniquely appealing to their area of interest.” So, yes it does matter what you say on your site, but the link building analytics, competitive reports, and directory listing activities that go into link building are even more important. That is why social media marketing — when properly used by companies and employees for relevant and measurable B2B goals – is where the real progress is gained or lost.

So the next time  your CEO says that things like Twitter, Google Buzz, Facebook, LinkedIn, Flickr, Picasa, Vimeo, YouTube and the rest are a waste of time … ask him why he is willing to fund only 30% of the picture (which costs the most) when the other 70% are free, measurable from an ROI perspective, and require little to no employee training. In other words, if your CEO isn’t Twittering, your lagging search engine rankings are all his fault!