Facebook Marketing for Businesses
Facebook has an incredibly, enormous reach. Globally, there are more than 1 billion active users. To add to the magnitude, a majority of these people log in several times per day and spend a lot of time on the network. For someone planning to advertise on Facebook the situation couldn’t be better. Everyone is there.
It is important that what you are preparing to launch your Facebook marketing campaign, that you have everything in place in order to increase the chance of success. Proper preparation increases the chance of a successful Facebook campaign.
Here are a few tips on creating your companies successful Facebook Marketing Strategy:
1. Actually Create a Facebook Marketing Strategy
It is imperative that that you create a REAL Facebook marketing plan and put it into place. Many businesses create a Facebook page for business, begin to create content, and attempt to obtain Facebook fans, while not have any goals for their Facebook marketing efforts. What is the goal of the Facebook business page? Is it to build brand awareness, create a community of passionate and raving fans for your business, improve customer service, or is it for creating back links to your website. Just as a sports team has a playbook, your company must have a plan of action in place for successful Facebook marketing for businesses.
Before you create your Facebook marketing strategy, you have to define your goals and end result of your Facebook marketing efforts. Why did you create your Facebook business page? How is your Facebook marketing campaign beneficial to your company? Is there potential for your Facebook marketing efforts to increase your ROI? The goal for your company will be different and unique to your company. And remember, just as the business goal for your company may change regularly, the goals for your Facebook marketing strategy can change on a regular basis as well.
Once you have a clear and defined goal for your Facebook page for your business, you can develop a plan to reach those goals, instead of taking a shotgun approach to Facebook Marketing.
2.EFFECTIVE Facebook Marketing is Not Free
Facebook CEO, Mark Zuckerberg has stated on several occasions that members will never be charged a membership fee. However, your business that is attempting to increase its brand awareness and customers (Facebook business fans), it will take time and money.
The typical scenario is that a business launches a Facebook business page with no clear and defined goals. The Facebook marketing strategy is launched with no objectives, it ends up failing, and the general consensus is “nothing ventured, nothing gained.” In fact, this attitude is self-defeating to the overall Facebook marketing strategy.
Reality is that effective Facebook marketing will take time, effort, planning, man power, and resources. Creating a Facebook business page is in fact free, but making that same Facebook business page perform and obtain the overall objectives of the campaign, will require you to commit resources to the effort.
3. Creating Non-Engaging Content
Businesses are becoming more social marketing friendly by incorporating their social media marketing channels into their traditional marketing campaign. Many businesses are directing consumers to their social network in their print, TV, radio and digital ads. BUT, what happens once that prospective customer lands on their Facebook or other social media page is just as important than the sales copy that landed them on your Facebook business page.
So now that you have your customers at your Facebook business page, what keeps them there and what keeps them coming back? How are you enticing customers and prospects to be loyal “fans” and what benefit is it to them to continue the relationship?
Many companies make the mistake of talking AT their customers, and not talking WITH their customers. The content that most companies are producing on their Facebook business page serves as a bullhorn for their company to announce news or sales oriented content. Companies do not take the time to find out why their fans like the page in the first place. More importantly, many companies fail to respond their own customers who send message or leave comments.
Your content must engage the consumer to think and desire to return to your Facebook business page. Your customer and prospective customers want to interact with you, and learn more about the products and services that you have to offer. Use your Facebook business page as a research and development tool where you can ask customers their opinions on new products and services. Interact with your fans to provide instant instant feedback on questions or inquiries. Educate them about your company, your companies products and services, and important events within your company. It is also fun to entertain your customers. People love to laugh. Share with your fans funny cartoons that are related to your business, but remember to keep it clean. Nothing inappropriate.
4. Keep Accurate Analytics
How can you have a successful marketing campaign, if you are not measuring your results. Just like you defines your Facebook marketing strategy, you must define which metrics that you are going to measure, and what defines a success. So how do you measure success ion Facebook.
The basic, and most obvious indicator is “LIKES.” This is the first indicator that most Facebook marketers track. But it can be misleading. What good are hundreds, or even thousands of Facebook fans, if none of them stick around to engage your business or share in the conversation. This would be equal to throwing an open house at your business with hundreds of people attending, and nobody talking to each other.
The desired result is to measure the overall lift in business that can be tracked back to your Facebook marketing efforts. How do you do that? Create Facebook-exclusive discount codes or Facebook specific landing pages and you can measure conversions from that page. Include your Facebook business page in your list of “How Did You Hear About Us” referral questions.
The numbers that hold the most weight to achieving your company’s overall goal in its Facebook marketing efforts are the ones that should be measured the most and be the focus of your Facebook marketing efforts.
5. Do Not Be Overbearing or Boring
Once you have your Facebook business page created, now you have to decide what kind of content best suits your fans. Many companies use their Facebook business page as a bragging platform or it spewing out content that is not with the overall strategy of the Facebook marketing plan.
When analyzing your current Facebook marketing efforts, you must ask yourself this questions: “Would you follow your page?” If your answer is anything other than a resounding YES, they you must address a few items. 1. You have to fix the product first. Fixing the content you are producing will make your Facebook business page more attractive to your customers. 2. Remove overly promotional content and stop producing it. 3. Test content to see what works best to accomplish the goal defined in the overall Facebook marketing strategy.
The Bottom Line
Facebook marketing provides a cost-effective method to deliver powerful branded messages to a very loyal and specific group of customers and prospects. That kind of targeted market penetration isn’t available from other media platforms whose messaging is weakened by the size and composition of diluted demographics. Facebook marketing can target specific sections of its community. Its users are typically Internet savvy and spend substantial time on the site.
Facebook marketing is growing and ever evolving. It is imperative for a business to have a Facebook marketing partner that is always up to date on the latest marketing trends. Houston Internet Marketing can help you in establishing your Facebook Marketing Strategy, create an engaging and attractive Facebook community for your customers. Let us help you today with your Facebook Marketing and together we will launch your business light years ahead of your competition.