The Pay Per Click Advertising Course

HCC is offering the MRKG 1091 Pay Per Click Advertising  – (PPC) course. This six week course consists of 12 classes on Mondays and Wednesdays 6-9 pm on the West Loop Campus of Houston Community College. This course consists of 36 hours of in-class instruction and an equal amount of work outside of class on related projects, training and certification. Completion of this course earns 3.6 Continuing Education Units. It is part of HCC’s six course Internet Marketing Trained Professional certificate program.

The Certifications

The knowledge certification bundled with this course is the Market Motive Pay Per Click Advertising  Practitioner Certification. This alone is a $600 value! In addition, preparation for the Google AdWords tool certification is included, with the taking of the exam being optional to the student. For more information on these and other certifications, see our Certifications page.

The Instructor

The lead instructor for the course is Forward Marketing President/CEO Tom King. Tom will also be joined by various “visiting experts” throughout the course to teach on certain topics. For more information, visit Forward Marketing.

The Prerequisites

In order to register for any of the IMTP courses, students must meet these three prerequisites: (1) successful completion of the Adobe Certified Expert: PhotoShop certification which can be earned through their ACE: PhotoShop exam; (2) successful completion of the W3Schools HTML/CSS certification; and (3) ownership of an Internet domain to utilize with this course.

The Program

For current or aspiring Internet marketers, Houston Community College’s School of Continuing Education offers the Internet Marketing Trained Professional program. This consists of 6 course: search engine optimization, pay per click advertising, social media marketing, online public relations, website analytics and traffic conversion.

More Information

To register for any of the IMTP courses or receive any information regarding HCC, visit the Internet Marketing Trained Professional program page. You can also contact M.L. Young of HCC’s School of Continuing Studies at maryl.young@hccs.edu or 713-718-7966.