Being a pioneer in the content marketing craze, it was great to hear while attending that Energy Digital Summit in January of 2015, that agencies to in-house internet marketers were finally jumping on the bandwagon. And more recently, Ascend2 polled marketers and sales and business professionals about how they perceived their content marketing efforts were paying off. They found that 89% of internet marketers that had active content marketing programs thought their campaign to be a success.
Almost nine out of 10 companies that use content marketing said that it’s either “very successful” or “somewhat successful.”
Creating leads and improved customer engagement were the two most important objectives the content marketing strategies that were surveyed. Articles and case studies were the most effective type of content marketing, with videos and infographics ranked high on marketers content of choice. What was once a quick and easy SEO mainstay, press releases came in last as the most effective content method to reach potential customers.
According to Ascend2, video marketing was the biggest challenges of online marketers. 59 percent stated that video was the most difficult content to produce. (That’s because they have not read 3 YouTube Best Practices To Increase Views)
Based on ease of creation and results, article writing still ranks high on the chart on effectiveness and ease of creation.
For additional information on content marketing tactics, read the following: