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Knowledge Certification: Market Motive

Marketing Motive Internet Marketing Training & Certification CoursesThe leading certification for an Internet marketing practitioner to indicate subject matter knowledge and strategic understanding of Pay Per Click (PPC) Advertising is offered by Marketing Motive. Surge ahead of your competitors when you master the essentials of PPC. You’ll learn current practices in campaign management, PPC economics and customer psychology. Build your keyword list, write effective ad copy, properly structure your PPC account, leverage (or avoid) content networks, use bidding fundamentals, and more.

Tool Certification: Google AdWords

Google AdWords search engine advertising | pay per click advertisingThe industry’s leading PPC advertising program is Google’s AdWords. Google AdWords certification is a critical means to communicate that you have the knowledge and experience to efficiently manage Google AdWords accounts and client campaigns. Google provides the training materials for AdWords certification for free. The taking of the exam is less than $100.

Google AdWords Certified PartnerWhen you pass the required exams to become Individually Qualified, you’ll receive a certificate verifying your achievement. You’ll also have an Individual Profile page you can share with interested parties; you manage the information that goes in this profile page in the Profile tab in your account, and you can enable the page to be published once you’re qualified.