Knowledge Certification: Market Motive

The leading certification for an Internet marketing practitioner to indicate subject matter knowledge and strategic understanding of Website Analytics (WA) is offered by Marketing Motive. Get the skills you need to improve site performance and ROI direct from the industry’s leading thinkers. This online courseincluees KPI’s (Key Performance Indicators), segmentation, reports, internal search analytics, experimentation & testing, multi-channel analytics, mobile analytics, social media analytics, and more.

• Market Motive Website Analytics (WA) course information
• Market Motive Website Analytics (WA) course pricing with HIMS Discount

Tool Certification: Google Analytics

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the world’s most widely used website statistics service, currently in use at around 57% of the 10,000 most popular websites.

Similar to Google AdWords, Google provides training materials for Google Analytics certification for free. The taking of the exam is less than $100. When you pass the required exams to become Individually Qualified, you’ll receive a certificate verifying your achievement. You’ll also have an Individual Profile page you can share with interested parties; you manage the information that goes in this profile page in the Profile tab in your account, and you can enable the page to be published once you’re qualified. For more information, click here.