Finally! A way for companies to get the Internet marketing qualified employees inside their companies rather than overpaying for 80% of the outsourced services companies should now be handling internally. Houston Community College recently accounted the HCC Internet Marketing Trained Professional (IMPT) Certificate Program. It is a six-course curriculum focusing on search engine optimization, pay per click advertising, social media marketing, online public relations, website analytics, and Internet traffic conversion.

The IMTP was designed for employers needing a better way to screen applicants, employees wanting to enhance their value to their organization, and job applicants wanting to stand out in the crowd! Beginning September 2010, HCC will offer a new course every other month. Each coarse will involve numerous local experts covering the best practices, tips, tricks, and tools best suited for each area. To earn the certificate, participants must successfully complete six required courses. Students not pursuing the certificate program are welcome to take as many individual courses as they wish. For more information, visit the IMTP page.