10 Steps to Instagram Small Business Success
Have you discovered the business potential of using Instagram for your business?
Low hanging fruit are ready for the pickin’ if you use your business instagram marketing correctly.
Choosing a great Instagram account name, hashtags, and taking great photos/videos are just the beginning to Instagram success. Instagram is not about creative sales pitches or incredible offers. Instagram is about interesting images and building conversations with the fastest growing audience your business has…..MOBILE browsers.
So get on Instagram, and do it right to be a success. Here are your 10 Steps to Instagram Success:
1. Is Your Business on Instagram?
If you have not created an account on Instagram, do it NOW! Make sure that you sign up as a business, don’t use your personal account for marketing. This means that you cannot use Facebook to log in to your Instagram account. Use your business name on your account and your logo as your profile picture.
2. Define a clear strategy that make sense and is it sustainable
What is your reason for being on Instagram? Sell products? Entertain your audience? Drive traffic to a website or offer?
Whatever your Instagram strategy is, make sure that it makes sense to your overall business goals and that you have the resources to stay up to date with your campaign.
3. Edit Your Share Settings
Instagram makes it easy for you to share your photos to other social media marketing accounts. Make sure that your Instagram business account shares to Facebook Business, Twitter, Google +, Foursquare, Tumblr and Flickr.
4. Maintain Consistency
Smart marketers are consistent in their message, style, look and feel with all of their Instagram photos. By being consistent, you strengthen your branding which will attract new followers on Instagram. Creating a custom filter for your images will keep your images consistent and develop your Instagram brand.
5. Embed Instagram Photos on Your Website
Embedding your Instagram posts on your website will give you a 2 for 1 SEO bump. Embedding your Instagram photos will not only link your website to your Instagram, but the traffic will flow both ways between the two.
6. Instagram Ads Are Coming
Be ready for Instagram ads that will start soon. Any smart internet marketer attempts to get in on the ground floor of new internet marketing trends.
7. Reward your Loyal Followers
Instagram followers tend to be some of the most loyal followers of any social media marketing channels. Reward your loyal followers by offering exclusive deals, which you can track by customized URLs.
8. Post Your Regrams
Share the love when someone tags your company on Instagram by sharing it with your followers. Instarepost is a great tool to use to share regrams. Recognize your followers when they mention your brand and the attention will come back to you.
9. Create Photo Contests for Your Followers
People love winning, especially when it is free stuff. Instagram is a great platform to conduct photo contents for your followers. Custom hastags are a great way to follow submissions.
10. Get Your Employees Involved
Instagram is all about connecting on a personal level. Showing the “behind the scenes” aspect of your business and the personal level of your business through images is a great way to connect with your followers. Snapping pictures of your employees working, office meetings, office parties show that you are real people. Allow your employees to submit pictures since they will have a different prespective of your business.
**Establish a system to monitor employee submissions to protect your company.**
Instagram for Business…Ready, Set, Go!
Now that you have a game plan for success, it’s time to get to work. If you are new to Instagram, or have never heard of Instagram, you have a clear cut game plan to success for Instagram. The key is to stay consistent and stay relevant.
Is Instagram Like Speaking Another Language?
Let us help you with creating a successful Instagram campaign that works for your and your business. Don’t leave potential money on the table. Call us today at 713-256-6120 or fill out the information below and let’s start discuss how we can help you with your Instagram goals.