12 Rules for Choosing the Right Domain Name

A majority of the projects we work on, a domain name is already been selected for the business. However, this week, I have had two clients ask for help in choosing a domain name for their business. In both cases, we were asked to provide the reasoning behind our choices that we suggested. I decided to write down our Top 12 Rules For Choosing The Right Domain Name to help you select a great domain name.

1. Determine Your Top 5 Keywordsinternet marketing, website design, web design, internet marketing strategy

Before you start your domain search, have a brainstorm session to select 5 phrases or words that best describes your company, business, products or services. Once you find those, start to pair them together, add your surname if that is a part of your business name to see how it fits in the mix of keywords.

2. Make Your Domain Name Unique

Attempt to avoid plurals, hyphens, or mispellings of words. It is best to continue searching for a perfect domain name fit than to have your website confused with another site by accident. A good example is the photo sharing site Flickr. They do not own Flicker.com. You can image those less familiar with the website and those that are not tech-savvy attempting to find the correct spelling.

3. Dot-com Only

To build a successful website with longevity, your best alternative is to establish a dot-com domain rather than the plethora of domain extensions. Most people who use the web, automatically assume that your website will be a dot-com. **There are exceptions to the rule when dealing with 501C3 and other non-profit entities.

4. Make Your URL Easy to Type

You stand to lose a good portion of web traffic with domains that or very long or use un-memorable words or sounds. Words that have multiple spellings are also things to avoid, such as grey/gray, your/you’re, or substituting letters for words, IE You/U.

5. Make Your URL Easy to Remember

internet marketing, website design, web design, internet marketing strategy

Word of mouth is still one of the most powerful forms of marketing. Your domain should be recalled with ease and well understood verbally. SERPSs (search engine results pages) also rely on dominance marketing that uses how easy your domain is recalled in search engines. Your worst nightmare would be to have the most carefully crafted and high converting website that nobody can tell their friends about because they cannot remember the name.

6. Keep It Short

Short URLs are easy to type and easy to remember…..see the last two rules. They also allow more characters in the URL address to be displayed in SERPs. In addition, it is easier to accommodate on business cards, web graphics, and social media.

7. Create Expectations & Fulfill The Promise

You should be able to guess the type of content found on a domain within seconds of hearing it for the first time. Your domain name should not be a mystery or confusing about what you do. Domains like Weather.com, CareerBuilder.com and PayPal.com are very self explanatory. However, image the amount of branding dollars that were spent on sites like Amazon.com, Ebay.com and Yahoo.com to create the brand that exists today.

8. Stay Away from Copyright Infringement Issues

Many great small business have succumb to this avoidable mistake. Be sure that you are not infringing on any copyrighted information with your domain. You can always search copyright.gov before you register your domain.

9. Brand Yourself

Branding is more than words or phrases strung together. Exact match domains such as housepaintersanddiego.com or shoesforthebeach.com are not as good of a choice as sites like lendingtree.com or autotrader.com. Lendingtree.com features “lending” doing a good job of explaining the mortgage business, while “tree” reference to many options and a sense of  the community where you new home will reside.

10. Avoid Hyphens and Numbersinternet marketing, website design, web design, internet marketing strategy

Hyphens and numbers make for difficulty in verbally communicating your domain name. Hyphens are many times referred to as dashes and if someone only recalls the words of your domain, they will navigate to a potential competitor. Numbers are difficult since they can be represented as a numeric value or by the spelling of the number. 3palms.com vs. threepalms.com

11. Don’t Be Trendy

Avoid the many “Web 2.0″ naming conventions of mis-spellings or adjectives describing your website, IE, topcarpetcleaner, bestcommercialrealestate, or Flickr. This is not a new practice. Remember the old Yellow Book Pages with business named AAA (insert business name here). To prove the point, look at Inc’s list of top companies, or Fortune’s list of top companies and see how many are name Best XXXXX or AAA XXXX.

12. Use a Accurate Domain Search Tool

Just about every domain registrar out there has a domain search tool where you can search for your prospective domain, and it will provide variations or similar available domains. Do accurate research, brainstorm about different ideas, and come up with a domain that meets as many of these criteria above.  

Need Help Choosing a Domain or Designing Your Internet Marketing Campaign? Let Us Know How We Can Help:

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  • Provide suggested steps to increase your website presence, NOW & in the FUTURE!

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Top 15 Reasons to Use Pinterest for Business

Pinterest is quickly becoming one of the most influential social media marketing channels for women between the ages of 25-55. If your customer demographic matches even remotely close, your business should definitely have a Pinterest campaign in place.

Another characteristic to Pinterest is the social network caters to visual learners. Regardless of your industry, Pinterest can be a valuable source for new customer acquisition.

Let’s take a look at the top 15 reasons why Pinterest will help your business grow…

1. Build Credibility as a Trusted Resource

Website photos that have the ability to be “pinned” help others looking for your business to solve problems and answer questions. You establish a personal connection and increasing the chance of creating a lasting impression from your website.

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Pin It Button Examples

To enable the pinning of the images on your website, you install a “Pin It” button that allows Pinterest users to add the photo from your website directly to their Pinterest account.

2. Command Power from Images and Wordspinterest, pinboard, pin it, pinterest marketing, pinterest for business marketing, pinterest marketing strategy, using pinterest for marketing, pinterest as a marketing tool, pinterest marketing ideas, pinterest marketing campaign, pinterest marketing campaigns, marketing on pinterest, pinterest marketing strategies, use pinterest for marketing, PINTEREST, Pinterest, pin board, pin, pinterest social media,

Pinterest is not just about images. You have the ability to command the power of words. “Wordle” images or word clouds, carry tremendous weight, both as graphic elements and for search engine optimization. (Pinboards do appear in search engine results)

Word clouds allow you to set the mood with color, and allow you to focus on products or services that you provide.

3. Pinterest Resources Are Growing

No other social network offers as many free or low-cost, third-party resources as Pinterest does! These resources can increase the value of your Pins in a variety of ways – from providing you with templates and editing tools to helping you analyze the latest trends.

Here are a few of the most useful:

Repinly: Repinly will let you discover at a glance who the “Top Pinners” are, as well as share the “Top Boards” and “Top Pins”, videos… and statistics.

Piktochart and Infogr.am are just two of the many online apps to help you create infographics.

Shareasimage allows you to highlight and capture online text, and convert it into an image, customizing fonts, colors and background.

MapQuest simply makes maps pinnable on Pinterest

And there are many more resources for you to discover and choose from.

4.  Create and Share Infographics Easily with Pinterest

Infographics, a visual interpretation of information, are becoming a huge draw on Pinterest and other social media marketing channels. Relaying statistics and providing a clear overview of stats are much easier to absorb through images rather than stale line graphs or text. Unfortunately, Pinterest has yet to develop a tool to make infographics quickly and easily. So for now, you must rely on your own creativity.

) have become a major draw on Pinterest – and other social networks. People quickly discovered it was much easier to absorb dry statistics or get a clear overview from graphics, rather than from words alone.

Using a tool like Piktochart, allows you to create infographics for your website, clients, and Pinterest Pinboards.

Infographics Best Five Practices:pinterest, pinboard, pin it, pinterest marketing, pinterest for business marketing, pinterest marketing strategy, using pinterest for marketing, pinterest as a marketing tool, pinterest marketing ideas, pinterest marketing campaign, pinterest marketing campaigns, marketing on pinterest, pinterest marketing strategies, use pinterest for marketing, PINTEREST, Pinterest, pin board, pin, pinterest social media,

- Everyone loves relevant information. So stay relevant, and your information will be more likely to be shared.

- Prioritize your information. Show the most important data above the fold or in the center of your infographic

- Use a Template, until you’ve got the hang of creating them. Google image search is a great source for templates.

- Eliminate visual and mental clutter.  Exclude any information not absolutely necessary.

- Be imaginative – but above all, be clear!

5. Pinterest Offers Social Media Optimization Opportunities

Pinning should be a part of your Pinterest marketing strategy. It’s easy and painless. Using tools like IFTTT.com and Woobox are great ways to link Pinterest with other social media account.

IFTTT.com recipes allow you to share your Pinterest pins with other sites like Twitter and Facebook. Woobox has a “Create Pinterest Tab” button and you can create a “Add Page Tab” for Facebook with very little effort.

Social media optimization will decrease the time spent on sharing your social media data across multiple social media marketing channels.

7. You Can Share Videos on Pinterest

And you can share your videos the way you like them ordered – not the way YouTube decides. It is mystifying that, in spite of the fact Pinterest allows videos to be pinned from both YouTube and Vimeo, many businesses are simply not using this powerful feature. Yet the ability to share videos on Pinterest extends you many creative uses besides mere entertainment – and you also have the ability to present them in a neat, highly-organized, visual package.

For example, you can not only drive people to your YouTube videos straight from Pinterest, you can also:

- Provide a visual, instant list of videos available to members of your membership site, if you have one – in graphic form

- Provide a visual, instant list of videos available to employees or fans

- Provide a visual, instant list of videos all on one topic

In other words, your carefully-constructed Series won’t be broken up, the way series often are in YouTube – no matter how specifically people search.

When you create your board, be sure to add the word “video”, “videos” or “video series” to your Description, along with your name and other keywords.

6.  You Can Create Highly Targeted Marketing Opportunities

The old “it’s all about them” rule still applies, pinterest, pinboard, pin it, pinterest marketing, pinterest for business marketing, pinterest marketing strategy, using pinterest for marketing, pinterest as a marketing tool, pinterest marketing ideas, pinterest marketing campaign, pinterest marketing campaigns, marketing on pinterest, pinterest marketing strategies, use pinterest for marketing, PINTEREST, Pinterest, pin board, pin, pinterest social media, even though you are expressing yourself artistically, visually and, above all, creatively. Gear your boards to your target audience on Pinterest, and you can create highly targeted marketing opportunities while making strong statements in your authentic voice.

Pin the photos you know your potential clients or customers would most like to see. Use keywords they would use, when searching for Pins like yours.

But make sure you create a strong theme for each board, so that once they arrive, they find a multitude of photos (or other media) to select for pinning. Let your boards speak about you as a person. Let them speak about your business, and what it is all about – its mission and core values.

And whatever you do, never, ever, just randomly go Pin-happy; or pin other Pinners’ photos solely because you feel obliged to reciprocate.

After all, you want your boards to stand out!

7. Pinterest Offers the Opportunity to Sell

If you have crafts or physical goods for sale, Pinterest allows you to create a pin-to-pin “shop” for them via third-party e-commerce sites such as Sellpin.

Since Sellpin in particular works similarly to Etsy.com, this can be an exciting opportunity for crafters – or anyone who creates unique products that display well visually.

8.  Offers the Ability to Get Your Content Shared by Bloggers

This strategy may or may not be a good one for your business, if your business is graphics based – but do consider it.

Make sure your website and Pinboards contain great material that bloggers can use. And if you really want them to turn to your website and Pinboards first before they visit other photo sources, include any licensing information you want to share on your site or Pinboard description. 

This doesn’t have to be formal: It could just be a note that states “Feel free to pin any of these original photos in my posts. Even though I do not release them into the Public Domain, I’m happy to share via Pinterest”.

One reason to share we haven’t really mentioned yet: Your website or Pinboard URL will appear with each Pin they make (unless they actively change your link – and most people know not to).  This can create powerful backlinks for your business website.

But whatever way you choose to use Pinterest, and no matter who your audience is, these top ten reasons to use it are just the place you should start.

9. Pinterest is growing leaps and bounds.

Pinterest has almost caught up with Twitter in terms of adult U.S. Internet users (15% compared to Twitter’s 16%). The site has 25 million monthly unique visitors.

These numbers are nothing to sneeze at when you want to reach more customers!

10. Pinterest is where the young, female and well-educated congregate.

As a general trend, women make up more of the population on most social net working sites – but they make up a staggering 82% of active users on Pinterest.

If you market your products or services to women, you need to pay attention to the fact that Pinterest has cornered the desirable demographic of women 35-44 years old (with disposable income).

11. Pinterest has a totally different culture than the other social networking sites.

Pinterest is aspirational, not of-the-moment. It is also transactional, not relational like Facebook, Twitter.

What we pin reflects what we covet, what moves us, what we desire, who we want to be.

Pinterest works more like a Vision Board, rather than an off-the-cuff, in-the-moment statement of what we are eating or where we are hanging out. Instagram and Facebook are where you post what you just made for dinner – but Pinterest is where you pin what you are going to make for dinner the rest of the month.

12. Pinterest posts (pins) last much longer!

Pinterest pins have a shelf life of over one week. Compare that to a tweet (5-25 minutes) and a Facebook post (30 minutes).

People pin photos on Pinterest to collect and to save for later.

You can’t easily “save” Facebook posts or tweets. In this way, Pinterest is unlike every other social network and is extremely valuable to people selling products or services online.

13. Pinterest drives website traffic.

A study by Shareaholics found that Pinterest drives more website traffic than Twitter, YouTube and Google+ combined.

For Pinterest powerhouse Real Simple magazine, Pinterest drives more traffic to it’s website than even Facebook.

According to HubSpot, 95% of the images pinned to Pinterest generated somewhere from the web (as opposed to being uploaded). That’s a lot of potential website traffic!

14. People use Pinterest with a shopping mindset.

Sephora has reported that their Pinterest followers spend 15 times more than their Facebook Fans.

A study conducted by RichRelevance found that Pinterest users spend almost $170 in a shopping session.

This is also evident in the types of pins that are “liked” on Pinterest. Pins that include prices receive 36 percent more likes than those that don’t. (Shopify)

15. People LOVE Pinterest.

Unlike Facebook, the social network people love to hate (but still use in droves), Pinterest is adored and loved by its users.pinterest, pinboard, pin it, pinterest marketing, pinterest for business marketing, pinterest marketing strategy, using pinterest for marketing, pinterest as a marketing tool, pinterest marketing ideas, pinterest marketing campaign, pinterest marketing campaigns, marketing on pinterest, pinterest marketing strategies, use pinterest for marketing, PINTEREST, Pinterest, pin board, pin, pinterest social media,

BlogHer found that 84% of U.S. online consumers trust information and advice from Pinterest.

Pinterest is also incredibly addictive (as any avid user can attest). Pinners spend an average of 98 minutes a month on the site. I personally think that’s very low – I know people who spend that much time per day on it!

Each month, I will be blogging for Maximize Social Business on the many ways that business owners can use Pinterest to attract customers, increase sales and connect with customers.

Is your business currently leveraging Pinterest? If not, what do you want to know about how to utilize Pinterest as part of your social media marketing?

 

 

Is SEO Dead in 2014?

Did Google’s Numerous Changes to It’s Algorithm Kill Search Engine Optimization?

It is no secret that Google has change the SEO landscape many times in the last few years. But, has it killed search engine optimization for good?

I think that the recent changes in Google’s algorithm has not put an end to search engine optimization, but forever changed what criteria in which Google ranks your website. Article marketing, link farms, and directory listings are just a few “ol’ skool” SEO tactics that worked well in the past and are now no longer successful SEO practices. If these are out of date, what SEO techniques have taken their place?

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Changes in Search Engine Optimization Practices

There are several new SEO trends that you need to be aware of. These new trends have become very important in the way that you rank. These new trends point to thinking about your websites targeted audience before you worry about how well you rank. (A revolutionary idea when compared to that of past best practices) The idea of creating content for your target audience will draw more viewers to your website, and that your ranking will soon follow based on the traffic that results. Here are a few of these new trends to be conscience of:

Content Marketing

Sites that want to rank well, must create unique, high quality content for its visitors on a regular basis. Website visitors desire new relevant content about their favorite topics and questions that they wish to have answered. It is like going to a clothes store that always has the same inventory. Shoppers will eventually stop coming by since the inventory never changes. Stores that have new items on a regulars (or show we dare to say SCHEDULED) basis will be more enticing for shoppers to frequent more often. Thus search engines also reward those sites that actively engage in content marketing on a regular basis by giving an edge in rankings.

Social Media

Social media marketing channels are a growing referral source for websites. Search engines are very aware of this trend, and have triggered many social indicators in to the way search engines rank sites. SEO marketers must implement social media marketing tactics to not only drive traffic from social media sites, but they will also improve the rankings in SERPs.

Mobile Website Design

Mobile website traffic is quickly edging out laptop/desktop traffic as the mode at which website visitors are viewing your website. If your site is not designed for easy mobile browsing it will definitely suffer in SERPs. Creating a mobile optimized website is a must for your website to compete in the modern mobile browsing world.

QUALITY Backlinks

Backlinks have always been an important part of your SEO efforts. In the past, “success” was defined in massing the greatest amount of backlinks to your website, and you were assured to rank well in search engines. Today, low quality, irrelevant backlinks can be the nail in the coffin for your website. Links from related website, related industries, and like minded content, are the golden egg of backlinks.

Video Marketing

In my opinion, this is the most under-used and under-rated SEO tool in the list of all search engine optimization tools.

Combine the fact that Google owns YouTube and your content is indexed very quickly with the fact that people learn six times faster with watching and reading that just reading alone, video marketing can be a huge tool in your SEO campaigns. The reason most people shy away from video marketing is that they have a preconceived idea that it has to be professionally produced material. The direct opposite, a recent poll suggests that people are more likely to interact with a company that has video content that is self-produced than that of a overly “sales-ee” professionally produced video.

Video marketing also plays into the social media and content marketing areas as well.

modern-search-engine-optimization-marketing2

The SEO Practices That Did Not Survive

SEO is not dead, but certain practices are definitely visiting MySpace in the internet afterlife. These SEO practices have been deemed ineffective or counterproductive to modern search engine marketing. The SEO tactics that you need to avoid are:

Link Spamming

Automated link building tools are now considered  a No-No! This practice has died off completely as being a way to create back links to your website. Using this back link building tool moving forward, could be devastating to your search engine success.

Link Networks

Using link networks claiming to be able to build back links without being found out by Google or other search engines is not an advisable practice. Google WILL find them, and the punishment they levy is difficult to overcome as they devalue your links.

Content Spinning

Rewording or changing the order of the content is a time/money saving technique used by SEO developers for many years. There are even programs that do this for you, however, none of them are completely flawless in their efforts to re-purpose content. As keen as the content spinning programs are, search engines are becoming better and better at detecting duplicate content. It is far more productive to create your own unique, relevant content than work to repair penalties from search engines.

Press Release Spamming

Press release submissions were a sure fire way to rank for topics quickly in past years. Unfortunately, people abused this process by submitting a press release with every blog post, no matter how significant event. This misuse has taken a great tool and made it pointless.

 

Answering Tough SEO Audit Questions About Your Website

Doing a website auditweb site audit on your site is a lot like telling someone that their kids are ugly. Critiquing yourself is very sensitive, especially when it is evaluating your major source of business revenue from the internet. Since we know that conducting a website audit on your own website is tough. Where do you start? Which key factors of your website are most important? How do I fix my short comings?

Houston Internet Marketing has put together a list of website audit questions that you need to ask about your website.

Keyword Evaluation

  1. What are the keywords are you targeting?
  2. What are the Key Performance Indicator’s (KPI’s)
  3. How well do your keywords rank in major search engines?
  4. What are the main short tail terms being targeted?  What are some longer tail phrases being targeted?
  5. How much competition is their for your major keywords?
  6. Which one of your competitors are targeting the same keywords?

Meta Tags

  1. Do you have duplicate meta tag info on your pages?
  2. Are your pages properly described, relevant, and unique?
  3. Is the meta title length too long or short? 70 characters for Title-Tag and 160 for description?
  4. Are your keywords properly spelled? Grammatically correct?

Content

  1. Is your content keyword rich?
  2. Meta-tags vs. content – do they work together?
  3. Is your page content unique and not plagiarized
  4. Is there any duplicate content on your website?
  5. Is any content blocked with robots.tx?

Website Architecture

  1. How easy is your site to navigate for even the most novice of internet browsers
  2. Does your website have a sitemap? XML? HTML?
  3. What does the Robots.txt file tell you? Noindex/nofollow?
  4. What level are pages viewed by a search spider?

Image Optimization

  1. Do you have broken images?
  2. Are your image file name keyword rich?
  3. Are you using Alt tags on your images?
  4. Have you optimized your images for download speed?
  5. Are your images royalty fee? Is anyone stealing your images?

Social Media Marketing Channels

  1. Are your social media marketing channels clearly visible?
  2. Is authorship being claimed with Google+?
  3. Had the brand identity been claimed with other social sites?
  4. Is there social sharing available on your site?

Site Speed

  1. How fast is your website? Desktop speed? Mobile speed?
  2. Is caching enabled?

Internal & External Linking

  1. Are you internal linking your content?
  2. How many external links are there to your domain?
  3. What are the quality of your inbound links?
  4. Number of no follow links? 301s? Too many sitewide links?

What Was Your Website Audit Score?

Test taking is not usually a fun thing to do, especially when it is about how well you are doing marketing your products and services. This list is just a few of the many top key internet marketing indicators that define your internet presence and how well you rank in a search engine. In many cases your time is best spent working with your customers and clients, gaining new leads, and closing sales. Working on your website, optimizing your website for search engines, and creating social media buzz is the last thing on your mind. That is why you need to let Houston Internet Marketing take care of these issues for you.

By filling out the form below, you will:

  • You will receive an instant quote based on the information you provide.
  • We will outline a marketing plan initiative to launch your internet presence.
  • Provide a timeline of project completion and when you can expect to see results.
  • Provide suggested steps to increase your website presence, NOW & in the FUTURE!

Fill out the information below, and we will be in contact asap.

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Internet Marketing: 3 New Years Resolutions for Online Marketers in 2014

New Year and new goals for your business. This does not include making sure that you write the correct date on your checks, but it means having obtainable goals for your business. It is time to establish benchmarks and set goals to take your business to the next level. Here are a few “must have’s” on your New Years Resolution List for 2014.

3 New Years Resolutions for Internet Marketers in 2014

1. I Will Embrace Video Marketing By Producing One Video Per Month About My Business

Video marketing is the most under-rated 2014-new-years-resolutions-2marketing technique by marketers. People learn 6-times faster by watching and learning than just by reading.

In 2014 video marketing will take marketing channels over by storm. According to comscore, 64% of people are more likely to buy a product after watching a video about the product. Forbes said that 59% of C-Level execs would rather watch a video than read text information.

The trick in making this work is not to over think the video production. Don’t think that you have to have a professional videographer, fancy editing or special effects. All you need is the desire to shoot the video, a basic video camera (web cams work perfectly), and a creative idea. The possibilities are endless. Create a how-to video tutorial, review a products, give a Power Point presentation, or use Camtasia. Make it easy to create, post it, and the repeat EVERY month.

2. I Will Create 3 Types of Mobile Interaction Opportunities

Mobile website traffic is set to surpass desktop/laptop traffic in 2014.2014-new-years-resolutions One-third of all Americans own a tablet, and they use it to shop more often with an average sale higher than that of average retail transactions. With that being said, mobile marketing must be a part of your marketing agenda.

The first item on your agenda, is to test your website on IOS, Android, Blackberry, and Windows mobile devices to see how it renders in each platform. Take screenshots, look for errors, and test contact forms. Truly review exactly how user friendly your website is on a mobile device. The results are can vary between slight changes to your website to a whole new design….but it has to be done in the mobile friendly world of 2014 and beyond.

Based on your research, do some brainstorming, ask clients, and research your competitors to determine what changes take priority. Assess the changes that need to be made, and order the changes in order of priority. Pick 3, and get to work.

3. Establish An Internal Audit of Your Conversion Process Each Quarter

We spend a lot of time developing our 2014-new-years-resolutions-3websites to make them as user-friendly as possible. Often times, we do little to improve the conversion process on our own website. As we all know, our customers needs and wants change over time, just as our conversion process should keep up with the times.

Go to your website, place an order – fill out a contact form – test your systems to make sure nothing has changed to your website. Do whatever it is a customer or client would do and see if their interaction experience is pleasant. It is better that you find an error in your site, than a customer who is ready to purchase or inquire about your services.

Well there you have it, 3 New Year’s Resolutions that will help take your business into 2015.

Facebook Marketing: Facebook’s Most Talked About Topics

As 2013 draws to a close,facebook marketing, facebook marketing strategy, facebook marketing tips, facebook marketing ideas, facebook marketing strategies, facebook marketing solutions, facebook for marketing, facebook marketing tools, facebook for business, facebook marketing campaign, facebook business, facebook marketing services, how to market on facebook, small business marketing tips, using facebook for marketing, online marketing tips, social media marketing strategies, facebook marketing company, social media optimization, facebook and marketing, facebook marketplace, facebook marketing techniques, facebook market, facebook marketing plan, marketing on facebook, facebook marketing tool, facebook fanpage, facebook fan, marketing social media, facebook business page tips we thought it would be fun to take a look at the most talked about on Facebook. Facebook scanned millions of personal pages to see who across the globe was talking about what. Here is Facebook’s 2013 Year in Review.

Let’s start with the top ten topics that had the whole world talking – or should I say typing?

The Pope was one of five people who made the top ten. He joined Margaret Thatcher, Nelson Mandela, the Royal Baby and, incredibly, Miley Cyrus. Imagine that dinner party.

Election landed in the number two spot because Facebook counted the word in every language.

Looking at just the US:

Most Talked About Topics in the U.S.
1. Super Bowl
2. Government Shutdown
3. Boston Marathon
4. Syria Crisis
5. Harlem Shake
6. Pope Francis
7. George Zimmerman
8. Royal Baby
9. Nelson Mandela
10. Presidential Inauguration
11. NBA Finals
12. Kim Kardashian
13. Miley Cyrus
14. James Gandolfini
15. Meteor Sighting

Another interesting mix. Glad to see only a sprinkling of celebrity madness mixed in with newsworthy topics.

Now let’s break it down by topic:

Most Talked About By Topic in the U.S.
Sports – Super Bowl
Movies – The Conjuring
TV Shows – Scandal
Music – Get Lucky by Daft Punk*
Books – “Happy, Happy, Happy: My Life and Legacy as the Duck Commander” by Phil Robertson
Games – Criminal Case by Pretty Simple Games
Public Figures – Peyton Manning
Politics – Government Shutdown
Technology – Instagram
Viral Moments – Harlem Shake
Internet Memes – Giraffe
*Most Played on Facebook via Spotify

I’m surprised to see Scandal as the mostfacebook marketing, facebook marketing strategy, facebook marketing tips, facebook marketing ideas, facebook marketing strategies, facebook marketing solutions, facebook for marketing, facebook marketing tools, facebook for business, facebook marketing campaign, facebook business, facebook marketing services, how to market on facebook, small business marketing tips, using facebook for marketing, online marketing tips, social media marketing strategies, facebook marketing company, social media optimization, facebook and marketing, facebook marketplace, facebook marketing techniques, facebook market, facebook marketing plan, marketing on facebook, facebook marketing tool, facebook fanpage, facebook fan, marketing social media, facebook business page tips talked about TV show. I would have bet on Doctor Who, but maybe that’s just the circle I run in. I’m also a little disconcerted by the Duck Commander book making the list. Perhaps it’s a true literary masterpiece. I guess I should read it before assuming it’s not.

The list of check-ins assures us the Americans just wanna have fun. Disney properties took two of the top three slots. Five properties represent sporting events, six if you count gambling as a sport.

Top Check-Ins in the U.S.
1. Disneyland & Disney California Adventure (Anaheim, CA)
2. Times Square (New York, NY)
3. Epcot – Walt Disney World (Lake Buena Vista, FL)
4. Dodger Stadium (Los Angeles, CA)
5. AT&T Park (San Francisco, CA)
6. Rangers Ballpark (Arlington, TX)
7. Universal Studios Hollywood (Universal City, CA)
8. Fenway Park (Boston, MA)
9. MGM Grand Hotel & Casino (Las Vegas, NV)
10. Houston Livestock Show & Rodeo (Houston, TX)

Disney also did well with the global check-ins:

Argentina: Puerto Madero, Buenos Aires
Australia: Melbourne Cricket Ground (MCG), East Melbourne, Victoria
Brazil: Parque Ibirapuera, São Paulo
Canada: Rogers Arena, Vancouver, British Columbia
Egypt: Sharm el-Sheikh, South Sinai Governorate, Egypt
France: Disneyland Paris, Marne La Vallée
Germany: Reeperbahn, Hamburg
Hong Kong: Hong Kong Disneyland
Iceland: Blue Lagoon, Reykjavík, Iceland
India: Harmandir Sahib (The Golden Temple)
Italy: Piazza San Marco, Venice
Japan: Tokyo Disneyland, Tokyo

On a more personal level, we have the list of top life events noted on Facebook:

1. Added a relationship, got engaged or got married
2. Traveled
3. Moved
4. Ended a relationship
5. First met a friend
6. Added a family member, expecting a baby or had a baby
7. Got a pet
8. Lost a loved one
9. Got a piercing
10. Quit a habit

 

LinkedIn Marketing: Top 5 Business Pages on LinkedIn

LinkedIn Marketing – Learn How To Engage, Educate & Entertain Your Company’s Loyal Fans

It’s that time of year for the plethora of “top” lists and best of the best for 2013. So, I thought I would put my name in the hat with my top lists of company pages on LinkedIn.

First of all, let me define what I mean by “top” -  which means the most engaging and uplifting company pages.

Here is my top 5 most engaging company pages on LinkedIn:

Adobe gets props for the best LinkedIn Marketing, LinkedIn Marketing for Businesses, LinkedIn, social media marketing, linkedin social marketing, linkedin social media marketing, linkedin business pages, linkedin business marketingsegmented approach to LinkedIn. Instead of having one page for all of their products, they have created individual pages for their cloud storage products, and their creative products. With this approach, they can provide custom message to meet the needs of these two very different audiences.

Zappos makes the list as well for their sense of LinkedIn Marketing, LinkedIn Marketing for Businesses, LinkedIn, social media marketing, linkedin social marketing, linkedin social media marketing, linkedin business pages, linkedin business marketingbuilding an online “family.” While a mogul in the online shoe and apparel accessories, they are also great examples of online marketing techniques. Providing a real look inside the company’s inner workings, they engage the user on many different methods: strong article writing, video, and imagery.

Commonwealth Bank uses subtle questions in their posts to engage LinkedIn Marketing, LinkedIn Marketing for Businesses, LinkedIn, social media marketing, linkedin social marketing, linkedin social media marketing, linkedin business pages, linkedin business marketingtheir audience. They as questions like “do you prefer cubicles or collaborative workspaces?” Simple questions are easy to respond to for the reader, and everyone loves to give their opinion. This example of their questions received over 30 comments, while the average blog post link usually receives on average less than 1 comment.

Four Seasons Hotel and Resorts uses incredible destination photos LinkedIn Marketing, LinkedIn Marketing for Businesses, LinkedIn, social media marketing, linkedin social marketing, linkedin social media marketing, linkedin business pages, linkedin business marketingand videos to inspire you to book a reservation right now. A mundane post about a new General Manager of the Four Seasons Resort Bora Bora, is not normally newsworthy. Shown with beautiful pictures of Bora Bora, while you are sitting in your office cubicle transform that post into a day dream of crystal blue ocean water and fruit drinks as far as the eye can see.

NPR inspired this post. Their approach to LinkedIn Marketing, LinkedIn Marketing for Businesses, LinkedIn, social media marketing, linkedin social marketing, linkedin social media marketing, linkedin business pages, linkedin business marketinglists makes it easy for readers to get information quickly and efficiently. 5 Ways to Do This. Top 10 Tips for That. 7 Ways to Improve Your. Lists allow the read to digest short, bite-size tidbits of information without having to read a thesis-length articles. Allowing your reader to skim information and get quick nuggets of information is very appealing to a time conscience audience.

So there is my “Top List for 2013.” LinkedIn success is a crucial part of social media marketing success. Take the advice of these great LinkedIn marketers by using inspirational and bold photos, ask simple questions, develop a sense of community, provide relevant content, and provide information in a way that it is quick to consume.

We would love to hear from you……What’s your secret to LinkedIn success?

 

Social Media Marketing: 5 Ways Business Will Change Their Social Media Marketing in 2014

#1. Brands Will Begin to Embrace and Engage, but Will it be Too Late?

Content will be a crucial part of yoursocial media marketing, social media marketing for businesses, business social media marketing, social media, social media marketing channels, social marketing, facebook marketing, twitter marketing, instagram marketing, vine marketing, tumblr marketing, snapchat marketing internet marketing campaigns in 2014. Brands will become more engaging and more daring in their advertising. But what is the tilting point in being “edgey” and “Miley Cyrus tongue sticking out” of a wrecking ball?

Big brands like Taco Bell (after the employee posting pictures licking taco shells on the company Facebook page), and American Apparel (email campaign boasting a Hurricane Sandy sale) had to do some creative PR work this year. In spite of these epic fails, brands will have to up the anty to create creative buzz-worthy campaigns. In 2014, we can expect to see more off-color and over the top creative content that will be “share worthy” amoung social media enthusiasts of all ages. The question will remain….how far is far enough…and how far is too far?

#2. Fragmentation Forces Brands to Make Tough Social Platform Choices

The recent announcement from Facebook to decrease daily usage of younger teens shows evidence that teens are migrating to social media channels like Instagram, SnapChat, Tumblr and Twitter. In addition, consumer fragmentation within various social media marketing channels is beginning across all demographics.

While Facebook is here to stay, brands do have more choices to direct advertising efforts to reach their desired target audience. For example, highly visual brands will begin to spend more efforts on visually-focused social channels like Instagram and Pinterest, while B2B brands that sell knowledge, consulting and experience will lean toward LinkedIn.

#3. 2014: the year that brands will finally “get” LinkedIn

In 2014, brand marketers will come to realize LinkedIn’s socialmediamarketing2unparalleled treasure trove of targeting data. We should expect to see brands shift marketing dollars towards the platform in increasingly creative ways; not only through display advertising, but by drafting off of the massive content marketing opportunities that LinkedIn offers. LinkedIn, aswell as partners developing on the LinkedIn API, will expand capabilities, delivering more opportunities for brand marketers to personalize content and messaging by professional profile.

#4. Brands Will Begin To Build More In-Depth Mobile Apps

Brands have responded to mobile traffic by building native apps for IOS and Android. They’ve learned that the challenges of getting a native mobile app found on IOS and Android app stores, used regularly, and kept up to date, are invaluable.

In 2014. brands will make a shift. Instead of developing mobile apps, brands will begin to embrace the dynamic ad producs offered on many social platforms. IE, Facebook’s sponsored posts in the mobile news feed, Instagram’s brand photos that are sponsored, and Vine’s sponsored mobile friendly short form videos. Twitter will be forced to respond to this pressing need of the marketing of brands by adding more mobile sponsored products.

#5. The Corporate Website will be Redefinedsocialmediamarketing3

Coca-Cola recently stated “content is king, and the corporate website is dead.” In 2014, we will see brands redefine their corporate website.

As consumers become more theosocial, it will become necessary for brands to engage their customer in this behavior on their own corporate websites. Most corporate websites have been horrible at social interaction and engaging customer socially. In addition, brands have struggled with their storytelling on social media marketing channels. A corporate website that is more social reduces some of these challenges. Brands will begin to create more socially engaging website that spur interaction on a social scale.

Amazon Announced Drone Delivery with Their New Amazon Prime Air Program

Amazon CEO Jeff Bezos announced the use of a amazonprimeair2“drone delivery plan” on 60 Minutes this past Sunday. Drones….to deliver your most recent Amazon order! The Amazon Prime Air program would launch a fleet of drones designed to pick up, carry and deliver your Amazon order within 30 minutes, with no human involvement.

Innovation or Potential Hazard?

The first issue that I see with this plan is the safety factor. The lawsuits will fly (no pun intended) the first time someone is injured by one of these Prime Air drones, damages property, or scares a child. People being unaware of this new delivery program, will spark numerous calls into law enforcement with warnings of unidentified flying objects in the neighborhood, for military invasions, or space alien sitings. The potential for mass hysteria is definitely something to be considered.

Although, it has its drawbacks, I do applaud the innovation.

Here is the video from Amazon:

 

Cost Effectiveness?

How much will this new service cost? I know that the services is based on convenience, and there would be a charge associated with 30 minute delivery, but how much amazonprimeairwill you actually save? How do you return the delivery box? If you don’t return it, then there must be an additional charge associated with providing them. Are they recycleable?

Limited Service Area?

Does everyone live within a 30 minute radius of an Amazon Distribution Center? Will this be limited to only major metropolitan areas? What if my item weighs more than the 5 pound limit to the new drone delivery vehicles? What if it takes longer than 30 minutes to deliver? Is your shipping fees refunded? Is the service 24/7? If so, there is not a better cure for insomnia than ordering a movie or book in the middle of the night to relax and slip off to dreamland.

Alot of questions still remain. Hopefully, Amazon will clear up some of these issues as they launch their new program.

When Will It Launch?

Amazon says that their Amazon Prime Air Program will launch within the next 5 years. Their biggest obstacle is the Federal government and their restrictions.

Will this be a success? I don’t know about you, but I would order at least once just to watch the drone deliver my order.

Social Media Marketing: The History of Hashtags

The retail bonanza is upon us, and it is time to focus on selling. Which is not always a negative thing. Hashtags will be used to focus on top trending gifts for this holiday season. So we thought we would share with you the history of where #hashtags came from.

hashtag

Courtesy of Offerpop