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Houston Website & Graphical Design Seminar April 19, 2011

April 7, 2011 By Leave a Comment

The Houston Website & Graphical Design seminar series is hosted by the Art Institute of Houston. Attendance and parking are free, but you must register in advance due to limited seating (RSVP, map). The seminar is usually on the third Tuesday afternoon of each month 2 – 4 pm on the 6th floor.

All speakers provide both a presentation slide deck as well as a companion whitepaper of additional, related information, which is not covered in the presentation itself. All of these presentation materials are downloadable from the links below as well as on each presenter’s SlideShare account in a PDF for you to view and distribute, as you see fit. Below are the presenters anticipated for the Tuesday 2 – 4 pm seminar on April 19, 2011.

Gene McCubbins, Pop Labs: “It’s not a website, it’s ROI”

Below are the presentation materials related to Pop Labs president/CEO Gene McCubbins presentation on “It’s not a website, it’s ROI.”

Pop Labs Internet Marketing

It is not a website, it is ROI

Jason E. Miller, internet LAVA: “Developing SEO Content That Connects”

Below are the presentation materials related to internet LAVA president/CEO Jason E. Miller’s presentation on “Developing SEO Content That Connects.”

Internet LAVA

Developing SEO Content That Connects
View more presentations from internetlava

Internet LAVA – General Newsletter
View more presentations from internetlava

Siva Yenneti, IT Vibes:  “Website Design Best Practices”

Below are the presentation materials related to IT Vibes president Siva Yenneti’s presentation on “Website Design Best Practices.”

IT Vibes Internet Marketing

Website Design Best Practices
View more presentations from ITVibes, Inc.

Tom King, Forward Marketing: “Logo Portfolios”

Below are the presentation materials related to Forward Marketing president/CEO Tom King’s presentation on “Logo Portfolios.”

Forward Marketing | Website Design, Internet Marketing

Logo Portfolio Design

Forward Marketing Whitepaper on Logo Portfolios
View more documents from Forward Marketing

The seminar April 19, 2011 2-4 p.m is FREE, but you must Sign Up now!

 

Filed Under: Website Design Tagged With:

Houston Website & Graphical Design Seminar March 29, 2011

March 29, 2011 By Leave a Comment

Today kicked off the new monthly website & graphical design seminar series hosted by the Art Institute of Houston. Below are the presentations from the participating vendors. You can download these in PDF version to review and share as you see fit. You can also register for the next seminar on April 19 2-4 pm, 2011.

 

Aaron Long, Schipul: Measuring Design Impact with Analytics

Below are the presentation materials by Aaron Long of Schipul regarding how to use Google Analytics for improving your website design efforts …

Measure what you expect using google analytics

View more presentations from Aaron Long

 

 

Jenn Korell, New Nectar Media: Integrating Facebook into Your Website

Below are the presentation materials by Jenn Korell on how to setup, configure and leverage your Facebook account in concert with your website …

Facebook integration  

 

White paper integration facebook

 

 

Lewis Southwick & Tom King, Forward Marketing: Website Design with WordPress

Below are the presentation materials by Lewis and Tom that provide an overview of the WordPress content management system and blogging platform …

Website Design Overview with WordPress

WordPress Whitepaper of Additional Information


Filed Under: Social Media Marketing, Website Analytics, Website Design Tagged With: , , , ,

Social Media Marketing Bootcamp III October 20th @ HCC

October 11, 2010 By Leave a Comment

Below are the presentations on the four topics from the “Social Media Marketing Bootcamp – Part III” at the West Loop Campus of Houston Community room C-142, on October 20th, 2010, from 9 am to 11 am. You are welcome to download and share these presentations and companion materials as you see fit. If you are interested in further information regarding HCC’s Internet Marketing classes, visit our HCC Internet Marketing Trained Professional course page. Trivia: Did you know that the #2 search engine in the world behind Google.com is … Google’s YouTube?!? Turn these geeky services into ROI tools! You don’t want to miss this free seminar!

Lewis Southwick, Southwick Search Marketing: YouTube

YouTube - 50x50 iconBelow are the YouTube presentation materials by Lewis Southwick of Southwick Search Marketing …

Southwick Search Marketing – Youtube SEO

Pagogh Cho & Matt Alberty, Adcetera: Understanding RSS

RSS - 50x50 iconBelow are the “Understanding RSS” presentation materials by Pagogh Cho and Matt Alberty of Adcetera …

View more presentations from Adceteraweb.

Siva Yenneti, IT Vibes: Viral Marketing with YouTube

YouTube Video Sharing CommunityBelow are the “Viral Marketing with YouTube” presentation materials by Siva Yenneti of IT Vibes …Viral marketing with YouTube

Tom King, Forward Marketing: Flickr

Flickr - 50x50 iconBelow are the Flickr presentation materials by Forward Marketing President/CEO Tom King …

Introduction to Flickr

View more presentations from Forward Marketing.

Filed Under: Social Media Marketing Tagged With:

Social Media Marketing Bootcamp – Part II

September 14, 2010 By Leave a Comment

Today, the Houston Internet Marketing Society (HIMS) and Houston Community College School of Continuing Education hosted the free “Social Media Marketing  Bootcamp – Part II on the HCC West Loop Campus. The below presentations were given by HIMS Editor-in-Chief Arthur Brown Jr. on “Digg & Delicious“, by Aimee Woodall of The Black Sheep Agency on “LinkedIn“, University of Houston Adjunct Instructor and RLL owner Jay Mock on “Blogging”, and Forward Marketing founder Tom King on “HubSpot”. See below for all the materials shared in the presentation for your viewing, downloading, and/or distributing.

For More Seminar or Course Information

All our seminarsare free to the public, but require pre-registration due to limited seating. For more information, contact HCC’s M.L. Young at maryl.young@hccs.edu or 713-718-7966. You can also get more information from HCC’s Internet Marketing Certificate program page.

Digg & Delicious Presentation By Arthur Brown, Jr.

Using Digg & Delicious To Drive Website Traffic

View more presentations from sarenka.

LinkedIn Presentation by The Black Sheep Agency’s Aimee Woodall

LinkedIn By Aimee Woodwall, The Black Sheep Agency

View more presentations from Forward Marketing.< 

Blogging Presentation by UH Adjunct Instructor Jay Mock

Article relating to Jay’s discussion. Watch out for Facebook Trojans!

HubSpot By Forward Marketing’s Tom King

HubSpot Overview by Forward Marketing


View more presentations from Forward Marketing.

Social Media Marketing Bootcamp III Handout by Forward Marketing

View more documents from Forward Marketing.
Filed Under: Social Media Marketing Tagged With:

Pay Per Click Advertising Bootcamp 2010 – Part II

August 18, 2010 By Leave a Comment

Today, the Houston Internet Marketing Society (HIMS) and Houston Community College School of Continuing Education hosted the free “Pay Per Click Bootcamp – Part II) on the HCC West Loop Campus. Presentations included “Using Google Analytics with Google AdWords” by Friedrich Software Resources CEO Leslie Friedrich, “Winning Pay Per Click Strategies” by Pay Per Click Houston President Tony Nguyen, “An Overview of the New Google AdWords Interface” by Forward Marketing President/CEO Tom King, and “Advanced Google AdWords Strategies” also by PPC Houston’s Tony Nguyen. The presentation materials from the orientation seminar are available below to review or download.

For More Seminar or Course Information

All our seminarsare free to the public, but require pre-registration due to limited seating. For more information, contact HCC’s M.L. Young at maryl.young@hccs.edu or 713-718-7966. You can also get more information from HCC’s Internet Marketing Certificate program page.

Download & Share This Presentation …

Filed Under: Search Engine Marketing Tagged With: , , ,

Pay Per Click Advertising Bootcamp 2010 – Part I

July 21, 2010 By Leave a Comment

Today, the Houston Internet Marketing Society (HIMS) and Houston Community College School of Continuing Education hosted the free “Pay Per Click Bootcamp – Part I on the HCC West Loop Campus. Presentations included “Keyword Research and Introduction to Ad Copywriting” by Schipul’s SEM manager Jonti Bolles, “Creating Effective Landing pages” by ePromotionz’s President/CEO Andy Alagappan, and “an Overview of PPC Advertising” by Forward Marketing President/CEO Tom King. The presentation materials from the orientation seminar are available below to review or download.

For More Seminar or Course Information

All our seminarsare free to the public, but require pre-registration due to limited seating. For more information, contact HCC’s M.L. Young at maryl.young@hccs.edu or 713-718-7966. You can also get more information from HCC’s Internet Marketing Certificate program page.

Download & Share This Presentation …

Filed Under: Search Engine Marketing Tagged With: , , ,

Social Media Marketing Bootcamp 2010 – Part I

June 16, 2010 By Leave a Comment

Today, the Houston Internet Marketing Society (HIMS) and Houston Community College School of Continuing Education hosted the free “Social Media Marketing Bootcamp 2010 – Part I on the HCC West Loop Campus. Presentations included “Using YouTube & Vimeo” by Schipul Marketing speaker Albert Hughes, “Using Facebook” by Pay Per Click Houston President Tony Nguyen, and “Using Twitter” by Forward Marketing President/CEO Tom King. The presentation materials from the orientation seminar are available below to review or download.

YouTube & Vimeo Presentation by Schipul’s Albert Hughes, III

Sharing Video Online

View more from Schipul’s Albert Hughes.

Download and share this document …

View more documents from Schipul’s Albert Hughes.

Facebook Presentation by PPC Houston’s Tony Nguyen

Download & Share This Presentation …

View more presentations by PPC Houston’s Tony Nguyen.

Download & Share This Document …

View more presentations from PPC Houston’s Tony Nguyen.

Twittter Presentation By Forward Marketing’s Tom King

Download & Share This Presentation …

View more presentations by Forward Marketing.

Download & Share This Document …

View more documents from Forward Marketing.

For More Seminar or Course Information

All our seminarsare free to the public, but require pre-registration due to limited seating. For more information, contact HCC’s M.L. Young at maryl.young@hccs.edu or 713-718-7966. You can also get more information from HCC’s Internet Marketing Certificate program page.

Filed Under: Social Media Marketing Tagged With: ,

Become A Certified Internet Marketer

June 6, 2010 By Leave a Comment

Finally! A way for companies to get the Internet marketing qualified employees inside their companies rather than overpaying for 80% of the outsourced services companies should now be handling internally. Houston Community College recently accounted the HCC Internet Marketing Trained Professional (IMPT) Certificate Program. It is a six-course curriculum focusing on search engine optimization, pay per click advertising, social media marketing, online public relations, website analytics, and Internet traffic conversion.

The IMTP was designed for employers needing a better way to screen applicants, employees wanting to enhance their value to their organization, and job applicants wanting to stand out in the crowd! Beginning September 2010, HCC will offer a new course every other month. Each coarse will involve numerous local experts covering the best practices, tips, tricks, and tools best suited for each area. To earn the certificate, participants must successfully complete six required courses. Students not pursuing the certificate program are welcome to take as many individual courses as they wish. For more information, visit the IMTP page.

Filed Under: Training & Certification Tagged With:

What Your Site Says Doesn’t Matter

June 1, 2010 By Leave a Comment

One thing Forward Marketing shares with our clients (with a smile on our faces) is that “what you say on your site doesn’t matter!” The logic behind this statement is the fact that 30% of how your site is ranked in search engines such as Bing and Google is based on what your site says, but the other 70% is based on the quantity and quality of links back to your site! This statistic underscores the fact that a B2B search engine marketing campaign that ignores the social media marketing component of one’s Internet marketing efforts is doomed to fail.

Now the other statement we like to make that “what you say on your site is everything, because no one will link to your site unless it is recent, relevant, and uniquely appealing to their area of interest.” So, yes it does matter what you say on your site, but the link building analytics, competitive reports, and directory listing activities that go into link building are even more important. That is why social media marketing — when properly used by companies and employees for relevant and measurable B2B goals – is where the real progress is gained or lost.

So the next time  your CEO says that things like Twitter, Google Buzz, Facebook, LinkedIn, Flickr, Picasa, Vimeo, YouTube and the rest are a waste of time … ask him why he is willing to fund only 30% of the picture (which costs the most) when the other 70% are free, measurable from an ROI perspective, and require little to no employee training. In other words, if your CEO isn’t Twittering, your lagging search engine rankings are all his fault!

Filed Under: Search Engine Marketing, Social Media Marketing Tagged With: ,
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