Business owners often wear many different hats when running the day to day operation of a business. There is a definite tipping point at which one has to determine the following: 1) How much money am I losing by doing this myself 2) Have I reached the end of my experience and need to consult someone more experience with this aspect of my business. The term many use is “working IN your business, instead of working ON your business.”
Knowing the right time to hire someone to wear certain hats within your business is an important task. Digital marketing one of the most important aspects of your business to outsource since many times best practices are outside of regular business marketing tactics and “what works” is continually changing. So here are 5 signs that you may need to hire a digital marketing expert for your business.
If You Cannot Remember The Last Time You Updated Your Website
Maintaining your website is VERY important. Continually adding content to your website, making it mobile responsive, and staying up to date on search engine marketing requires more than a one page website with your logo and phone number. Although there are some very user-friendly tools that make building and maintaining your website easier, the coding and graphics of maintenance require outside professional help.
Your website serves as the first impression to many people who are researching rather or not they want to do business with you or not. Not only must you optimized your website for those searching for your products and services, you must also have a website that produces the desired “next step” in doing business with your company. Converting browsers to customers, producing an email or phone call lead, or prompting a conversation are all important functions of today’s modern websites.
So if you are struggling to change your address, or add your most recent product, it is time that you consider outsourcing the maintenance of your website to our professional internet marketers.
You Can’t (Don’t Want To) Keep Up With The Ever Evolving SEO Best Practices
It is no doubt that search engine optimization is a science. With Google’s constant ranking algorithm changes, and the aspects of online marketing becoming more complex, it is imperative to stay up to date on the latest in SEO.
(Read about the upcoming Google Algorithm Change that will take place on April 21, 2015)
This is one area that any successful internet marketer keeps up with since they are competing for online business just like your business. The constant changes to SEO, require online marketing experts to devote their time and energy to educate themselves so that they can effectively market your business.
This is probably the easiest aspect of your business to outsource to a company like Houston Internet Marketing. Not only does it require a unique skill set, but it also requires a lot of time to research industry processes. (Read more about How You Know You Need a New SEO Firm)
Your Search Marketing Efforts Are Not Producing
Effective search engine marketing is one of the easiest and most cost-effective ways to generate new business. Managing your search engine marketing on your own can be the direct opposite, in that it can be time-consuming and costly if you are not skilled in proper SEO. Paid search is much more than just entering your credit card number and waiting for the traffic to rush in.
Many times paid search advertisers waste money by driving all of their PPC traffic to their home page. They do not take the time to design keyword specific ad campaigns that drive traffic to a relevant, call to action driven landing page. Optimizing your ads, your targeted keyword groups, and the page that traffic is being driven to will not only lead to better conversion rates, but will also result in a lower cost per click.
Experienced internet marketers with paid search advertising, will deliver a greater ROI than an most business owners due to their experience and knowledge of pay per click campaign management.
Your Social Media “Followers” Are Not Members of Your Target Audience
It was popular a few years ago to hire a “director of social media marketing,” to create a company’s social media marketing campaign. However, many times the emphasis was put purely on quantity and not quality. Having thousands of followers on Twitter is great, but if a majority of those followers would never do business with you, it is wasted resources.
Creating social media accounts is easy. Heck, there are even companies that will create your profile with a click of the button for a fee. But creating a loyal and passionate fan base on those social media accounts takes time and effort.
If you are NOT doing any of the following, it is time to hire a social media marketing expert:
- Are you regularly updating the content on your account with newsworthy content?
- Are you replying to prospects in a timely manner who communicate on social media?
- Are you using the paid advertising opportunities available on social media sites?
5. If You Cannot Tell Me Your Marketing ROI
What is your digital marketing ROI? Most business owners do not have a way to answer this question. I have always said, that if you cannot measure the return on your marketing campaign, there is no need in doing it. Because you invest a lot of marketing in your business, it’s important to measure and see the results that marketing is driving. You should have define metrics that you measure like: traffic measured in unique visitors, calls, form submissions, email submissions, sales or reviews. You not only need to measure these calls to action, but you also need to measure the source of which each originated.
If you are experiencing any of these frustrations in measuring your ROI on your advertising dollars, It is time to make that call (see the phone number above) to get an expert digital marketing expert to assist you with your online marketing efforts.