Many times we view our website as a home improvement “project” that we will get to work on when we have time. As business owners, we get so busy working ON our business, that we forget to work IN our business. As as example, during our initial meeting with potential clients, many times they do not even know their website URL address. This shows that business owners, such as yourself, are focused on day-to-day operations of running their business and do not have the resources to focus on their online marketing.
Not only do many small business neglect their internet marketing practices, their current website can potentially cost them tons of money if not implemented correctly. We thought it might be helpful to put together a list of components that could be causing money to be left on the table and costing your potential business.
5 Reasons Your Website Is Costing You Money
- Mobile Compatible
In the fall of 2014, mobile traffic surpassed desktop/laptop traffic and continues to grow as wi-fi networks expand and mobile device technology advances. In addition, Mobile-geddon occurred in the Spring of 2015. Mobile-geddon was a change to the Google algorithm that gave preference to mobile responsive websites in search results on mobile devices. (websites that were designed to function well on mobile devices came up higher in search results compared to those that are not mobile compatible)So to recap. There are more people searching for your service on a mobile device, and those websites that are designed for mobile browsing are giving preferential treatment. Do you see a pattern here?
If your website is not mobile friendly, it is costing you money.First of all, it is not ranking as high as it could be in search engines. Secondly, mobile browsing is different than desktop browsing and your website runs the chance of not displaying properly, content being omitted, and contact details not functioning correctly.
- Search Engine Optimized Content
The content on your website needs to be properly organized for search engines. There is a science to organizing the website content, the code on the website, and the amount of content that is added to you website on an ongoing basis. The combination of all of those (and others) put together decide on how well your website ranks. In addition, there are a plethora of other components such as social media marketing, website reviews, images/mulitmedia, and links from other websites that affect how well you rank in search engines.
Most website owners look at these action items as a new project or additions to their already endless “to do” list. Resources are limited, not only marketing budgets, but also time resources are difficult to free up to tackle these projects.
- Ongoing Content Marketing
Search engines view your website much like you would a clothing store. If you visit a clothing store and the inventory in the store never changes, over time you will not need to go back to that store since you already know what is on the shelves.Search engines view your website the same way. If there is nothing new added to your website they will visit it less frequently. Adding new content on an ongoing basis will bring search engine back to your website more often to rank the new information.This is BY FAR the most neglected component of internet marketing campaigns. Creating content for your website on an ongoing basis is crucial to building more traffic, which leads to more clients.
- Social Media Integration
Social media is by far the fastest way to share and distribute content in today’s active internet world. Having your website content easily shareable from your website is key to your content going “viral.” Viral means that the piece of content is shared repeatedly over social media marketing channels.We not only make your website social media friendly, but we also implement a aggregation service that allows content to be shared across all of your social media marketing channels automatically every time you create new content. (You post a new article on your website, and within minutes it is shared to all of your social media accounts)
- Lead Generation
Is your website actively bringing you new clients or subscribers to your email list, then your doing it wrong. Does your website have a contact form? Do you ask for visitors to your website to subscribe to your newsletter? Are you actively marketing to those leads?You may be leaving money on the table by not reaching out to those website visitors who have requested information or subscribed to your newsletter. It is a fact that 20% of your customers will buy any service that you offer. These prospects are prime customers for new product launches, restocking products they have already purchased, maintenance services, upgrades, or re-enrollment.
Don’t Leave Money On The Table
You work hard for your money! Using it wisely is crucial to a successful business. Taking advantage of every opportunity your website presents is an imperative practice to a successful internet marketing campaign. With limited resources, it is difficult to do it yourself. Houston Internet Marketing allows you to focus on your business and leave the marketing to us. We have 25 years experience in developing innovative and profitable marketing campaigns that provide business owners the ability to stay focused and spend more time with your clients nurturing lifelong business relationships.