Common Email Marketing Mistakes That You May Be Making
Email marketing has been loved, abused, trashed, and re-adopted many times by budding entrepreneurs, established merchants, personalized service providers, charity organizations and even those using it for ill gotten gain. If done properly and with a deep understanding of the consumer mindset, email can be a strong marketing tool for your business. However, in the wrong hands, it can result in unbearable damage to the advertiser…
Common mistakes marketers make in planning email campaigns:
1. Not targeting the customers
Many marketers make the mistake of not sending the right message to the right recipients which can result in customer frustration and dissatisfaction. Do some extra effort to segment the customers basis their demographics, customer acquisition, buying habits, etc and it will ultimately give you much better results.
2. Failing to use responsive design
Nowadays, more than 50% people access emails through their smart phones so it becomes very critical to have a responsive design. Marketers many times fail to see this opportunity and lose out on half of their target customers by this mistake.
3. Violating terms of service of Email marketing platform
Email marketing platforms such as Mail Chimp or Constant Contact do not allow marketers to use third-party data for pushing emails. Marketers frequently make the mistake of not checking out detailed terms and conditions and ultimately end up losing out on business. Repeated violations of these results in blackmailing of the web domain.
4. Purchasing unverified database from sellers
The Internet is awash with thousands of companies selling email databases to unsuspecting marketers. Buyers of such lists frequently overlook the fact that they need to verify the database and also that a readily available list may have been used by hundreds, even thousands of marketers before. This can result in extremely poor results.
5. Emails landing in Spam folder
You can either purchase email mailing lists or collect them internally through own company databases. But no method ensures that all the emails will be delivered to the desired recipient. Email providers such as Google have strong anti-spam programs that can effectively block or junk unwanted email addresses. Inexperienced marketers frequently end up wasting the campaign by sending unsolicited emails. Make sure that customers are willing to accept your marketing emails.