3 YouTube Marketing Tips For Small Businesses
I have always been a huge fan of video marketing. Why not take advantage of the fact that people learn six times faster while seeing and hearing information, than when they just read information. Any business that is looking to grow, should aggressive devise a video marketing campaign to tap into the number one media that people like to absorb new information.
Stats are staggering about the amount of hours of video uploaded daily and with over 2 billion views per day, YouTube is the second most visited website in the internet world. YouTube has definitely grown into a powerful tool that internet marketers must embrace. With over 2 billion views per day, it is safe to say that there are people looking for your products and services on YouTube and your competitors are being found with their video content.
Most businesses do not create video content because they are intimidated. The thought of a successful video being professionally made, well scripted and costing a great deal of money are far from the truth. In fact, one of our most successful videos, was a sales letter shot in a poorly lit parking garage with freeway traffic in the background with a handheld camcorder, and the star of the show was loading his luggage in his car. (This video was for a investment product that sold for $197, and we sold 111 subscriptions in a few hours)
Videos of real people, sharing from their heart, with a relaxed attitude are much more relatable to customers than a professional, hired model talking about a product and reading from a script. So get creative, speak with passion about your product, and make some videos!
You Made Your Video, Now How Do I Get People To Watch It?
Here are some tips on how to boost your subscriber rates and number of views for your YouTube channel and your videos.
Run your YouTube channel like Facebook
Just like email marketing rates, there is a best time to post your video on your YouTube channel. (BTW, 10am on Tuesday is the best time to send out email marketing messages) You can monitor your YouTube subscribers manually by tracking your views and subscribers, or services like vidIQ can provide more thorough statistics. Regardless of which method, find the best time to post your videos to capture the most traffic and attract new subscribers.
Video Marketing & SEO Go Hand in Hand
The number 1 and 2 drivers of traffic on YouTube is search and related videos. YouTube is just a video search engine, and just like a search engine like Google, the way your video ranks in searches and related videos is by the search optimization included on the video. Tags, description, and title are big components on how your video ranks.
The only way YouTube can position your video in search and to put it in the coveted “related videos” column is by knowing what your video is about and finding like-minded videos to associate it with.
Make sure you keep your tags relevant. According to the chart below, vidIQ found that most people were only using 1-4 tags, but those videos with larger number of tags received more views.
Always start with your most relevant tag first, and move down the list with less related tags.
Engage Your YouTube Audience in Comments
Actively respond to your comments in a timely manner.
Target subscribers who regularly comment, they will be the most influential on your YouTube channel. If your subscriber list is small, spend the time to respond to everyone. This may not be possible as your subscriber base grows. You will find that your subscribers are asking some great questions that can serve as future video content when you answer FAQs from your YouTube Channel. YouTube loves it when the engagement is high on a video.
YouTube Marketing….Do You Need Help?
Just like any marketing campaign, it will take some effort, resources (time or money, or both), and commitment. Once you have made the decision to jump into video marketing, stick with it, and be consistent. Consistently and persistently create new content. Don’t get bogged down with taking on too much too early. As your subscriber base grows, it will become easier.
We love video marketing, and we can put together a campaign that is doable….and more importantly successful.