Grow Your Business With LinkedIn Marketing
LinkedIn, often referred to as the “PBS Channel” of all of the social media networks. Not as fun or exciting as YouTube, Facebook or Twitter, but very effective in business networking. I once heard LinkedIn referenced to being like the “geeky science nerd” in high school. On the other hand, I have heard it compared like this, “Facebook is like hanging out at a bbq with friends, and LinkedIn is like attending a cocktail party.”
Twitter, the rock n’ roll social media marketing channel that receives television coverage by streaming it across the bottom of news stations. Comparing the ripped jeans and concert t-shirt wearing Twitter to the blue business suit, red tie wearing executive, both have their place and effectiveness.
LinkedIn Should Not Be Underestimated
LinkedIn connects the powerful influencers of the business world, and is one of the top B2B means of connecting. And in my opinion there is no marketing tool more powerful in today’s business world than LinkedIn if your business is primarily B2B. With over 300 million users and 49% of those being key decision makers, LinkedIn has ultimately become the most precious marketing resource of the 21st century.
Connecting on LinkedIn is Key
We often complicate things and forget to get back to the basics. Here are 11 tips to help you increase LinkedIn connections:
- Update your status daily. This could include posting your latest blog post, sharing an interesting Slideshare presentation or an article that is of value to your industry and niche.
- Participate in (or start) a LinkedIn group discussion weekly
- Follow LinkedIn influencers and ask or answer questions on their posts
- Join relevant LinkedIn groups and focus on 3-5 of these and stay active on each one
- Send 5-10 new invites daily and personalize it. Don’t use the standard default invite request
- Prominently display your contact information so you make it easy for people to contact you
- Endorse people you know for their skills with no expectation of reciprocation
- Promote your LinkedIn profile. Include it on your card, place it in your email signature and on your website/blog
- Tweet your LinkedIn updates to Twitter.
- Include links to your blog and website in your LinkedIn profile. This will help you build credibility by displaying your full online presence
- Publish on LinkedIn’s publishing platform. This will increase your visibility and credibility and accelerates organic views and connections