Digital marketing has brought massive changes in the world of business, and has forever changed any internet marketing strategy.
So, what is the idea behind successful digital marketing? All you need is to implement the best strategies to ensure that you reach out to the largest number of clients. There are so many things you can do to ensure that you are “doing” digital marketing the right way. However, the very fundamental thing to do is identifying your audience. This marks an ideal starting-point for successful digital marketing.
The latest statistics confirm that approximately 92% of people out there are more than willing to trust and embrace information from online platforms. In this regard, you should understand the power in digital marketing since statistics have already confirmed that.
Here are among the most effective guidelines and strategies that can be used for successful digital marketing:
1. Let Your Brand Market You First?
You cannot embark on digital marketing when your brand speaks something different about you or your company. You must be identified by your brand in order to succeed in digital marketing. Statistics indicate that over 73% of people believe in the power of persuasion. This implies that your brand has to be really powerful for the sake of customer persuasion.
The kind of brand you create for your products or services should have the capacity to make sales without your intervention. All you will require is a little more effort to ensure that your brand makes a massive statement into the market. Aside from that, it should be noted over 76% of buyers out there believe that they have the power to influence others to purchase a certain product or service.
2. Never Forget SEO (How Can You?)
It might interest you to know that one of the core pillars to digital marketing is SEO. This is why you must never forget SEO when embarking on digital marketing. Neglecting SEO is like driving very fast with a front flat tire (you cannot avoid a tragic accident). In this regard, you need to understand as much about SEO as you can. SEO in one way or the other, will boost your digital marketing efforts.
However, in as much as you would want to focus on global SEO, statistics have confirmed that local SEO deserves more credit. At least 82% of people opt for Brick and Mortar shopping, and this calls for more focus on local SEO than global. You cannot afford to neglect local SEO since it carries the larger impact.
3. Content Marketing is Fundamental
Digital marketing heavily relies on content. It is through content that a certain marketing messages are driven home. This is the very reason that you are advised to give extra emphasis to content marketing. Over 92% of people are more than willing to believe and trust in the information presented online. With such a large number, it simply means that your content must be outstanding in all aspects.
However, you must not live with the assumption that your online clients believe in all online content hence forget to uphold that fact. You must justify the belief that clients have in online content but offering something credible and reliable. Focus on doing a lot of content marketing since it carries a heavier impact than what other digital marketing strategies offer.
4. Engage In Active Marketing
One thing that you should understand is that active digital marketing is more effective than passive. For your information, at least 95% of people believe that a brand should pursue them before they become customers. This means that your direct involvement is very vital in digital marketing.
It is pretty easy to achieve this. You can establish an online forum that will engage clients with regard to your products. A Facebook page, for instance, is an ideal platform for active digital marketing. It is with the help of such pages that you can answer all questions regarding your existing and new products. You can also join other online forums and introduce your product/services to other potential customers.
5. Invest In Keywords
We simply cannot stress how effective keywords are in online marketing, right? For SEO to be termed fully effective, use of right keywords must be involved. It is for this reason that you should embark on in-depth keyword research to ensure that you only use the right ones.
It is quite fortunate that Google Adwords is there to help you with in-depth keyword research. With the tool, it is possible to work with the most productive and profitable keywords. Always aim at dealing with keywords that relate directly with the product or service in question.
6. Get An Appealing Web Design
Like earlier stated, brand is very important in all aspects of digital marketing. Creation of an appealing website is an ideal way of marketing your brands online. It goes without saying that people may not trust your products if the appearance of your website is shoddy.
There is nothing wrong in investing some cash in developing a good website for your website. With a professional designer, and an investment on your part, you will be able to get the best themes and overall design for your company website. The best thing about websites and blogs in digital marketing is that they create the interactive platform between service providers and clients.
7. Goodwill is Part of The Deal
Over 88% of people hold a very strong belief that digital marketing should also contribute to the well being of the society at large. If you fail in contributing to the betterment of the world through digital marketing, then you stand chances of a negative impression about the motives and atmosphere within your company.
The largest number of clients will not like the fact that you are too much in business and forgetting the other social and environmental aspects. Employing goodwill in your digital marketing task will work wonders in boosting brand awareness and sales.
8. Do Not Forget Mobile Gadget Users
If you have the perception that digital marketing is all about the use of computers, then you are very wrong. Mobile device traffic surpassed desktop/laptop traffic in the Fall of 2014. In addition, over 63% of women and 73% of men glance at their mobile phones at least five times every hour. This is how mobile digital marketing can be powerful. You can imagine the kind of impact you can get by simply introducing mobile digital marketing strategies in to your current marketing campaigns.
Creation of responsive websites is one of the best ways of promoting digital marketing among mobile users. Such sites can be conveniently displayed on mobile screens irrespective of size. The use of SMS marketing is also another strategy. As long as a large percentage of people check their phones frequently, even short messages can go far in boosting brand awareness.
9. Keep Everything Fresh
Who likes reading old news? No one, right? Why then should you not have fresh content on your website? Picture this…clients coming to your site repeatedly, only to find the same old content. Or better yet, let’s say you own a clothing store and you never change your inventory. Eventually customers will stop coming to your store to shop since they already know what you have on your clothes racks.
Creating new content on an ongoing basis is a key component in the new digital marketing era. There are endless sources of creating new content:
- New product or service launch
- Review of a product or service
- Project Gallery, either images or video
- Industry breaking news
- Government or Industry Association changes to your industry
- Explanation of services
- Tutorial videos
- How To’s, Do’s & Dont’s
- The list is endless
10. Keep It True and Unexaggerated
Approximately 75% of the online community does not believe that marketing companies tell any truth. This is one of the stereotypes that came from traditional advertising. Digital marketing audiences hold a strong belief that all advertisements are not true. This is one of the things that can greatly hinder the sale of a certain product or service. It is for this reason that you must aim at convincing your digital audience that what you are saying is indeed very true. Erin Bury said, ‘Do not say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it.’
One thing that you must know is that making claims is not enough in digital marketing. You should aim at backing up your claims with factual data. Only then will your digital audience be in a better position to believe in all information provided. It is just a matter of substantiating what you say, and your potential clients will indeed have the reason to believe in you. Remember that digital marketing still holds more credit than its traditional counterpart.
11. Email Marketing Is A Core Pillar In Digital World
For a long time now, Email Marketing has been seen as a major fueling factor to the digital growth. Digital marketers should therefore embrace the trend to make better sales. There is a lot of power in email marketing to your prospective customers anytime you have a new product in the market. Better still, you can keep refreshing the memories of your clients by sending them mails regarding your existing products, and newly generated content. The idea here is to keep your message in each email really enticing and attention-grabbing.
Digital marketing may prove to be hectic. However, if the right strategies are used, there is a lot of fun and PROFIT in implementing a digital marketing campaign correctly. It is all about taking advantage if all avenues that can help you maximize the chances of sales in the digital world. And as Rick Levine said, ‘Authenticity, personal voice and honesty define what is successful online’. The same should be employed in digital marketing.